KCBS is seeking a Social Media Producer who will report to the Manager of Digital Content. The Social Media Producer is responsible for executing on all social media platforms, including but not limited to Twitter, Facebook, and Instagram. They will pitch ideas and program, write, and execute on social platforms and work closely to monitor analytics and help the brand reach its goals. The Social Media Producer also writes email newsletters and push alert copy to help drive the cultivation of super fans and drive overall audience engagement.
Responsibilities
• Create, produce, and optimize content for use across all social platforms
• Write and edit headlines and text to position content for maximum engagement on social media
• Help grow the brand's social media followers and referrals to our website
• Engage and respond to followers in real time
• Brainstorm and execute innovative new social strategies, test new platforms, and expand social monetization opportunities
• Respond to breaking news and actively monitor sources of breaking news (Dataminr, Twitter, AP, etc.)
• Collaborate with digital and broadcast staff to advance and tailor stories and other content for social
• Post to social media accounts, compose push notifications and newsletters
• Use real-time data in Google Analytics and Chartbeat to drive editorial/story decisions
Qualifications:
Required:
• Create, produce, and optimize content for use across all social platforms
• Write and edit headlines and text to position content for maximum engagement on social media
• Help grow the brand's social media followers and referrals to our website
• Engage and respond to followers in real time
• Brainstorm and execute innovative new social strategies, test new platforms, and expand social monetization opportunities
• Respond to breaking news and actively monitor sources of breaking news (Dataminr, Twitter, AP, etc.)
• Collaborate with digital and broadcast staff to advance and tailor stories and other content for social
• Post to social media accounts, compose push notifications and newsletters
• Use real-time data in Google Analytics and Chartbeat to drive editorial/story decisions
A valid driver’s license, satisfactory completion of a motor vehicle record check, and, if the position requires use of applicant’s own vehicle, proof of insurance, is required
Preferred:
• Passion for local news, podcasts, and digital media
• Ability to evaluate news leads and tips to develop story ideas
• Ability to work calmly in a fast-paced environment
• Ability to multi-task and prioritize assignments while under deadline pressure
• Strong organizational skills and solid work ethic
• Excellent interpersonal skills
• Willingness to experiment and innovate
• Experience using Adobe Creative Suite, including Photoshop, or other comparable photo and video editing software
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