Function as the key producer of station/network image campaigns, trial promotions, and sales/community initiatives. This includes the development of the concept, copywriting, and spot production.
Conceptualize, write, shoot, and edit promos including daily topicals, images, programming, web, and special projects to help expand viewership and ratings.
Serves as lead producer on promo production, including working with other staff to develop and execute promotion for all digital platforms.
Attends news and sales meetings as needed to discuss campaign direction and implementation.
Will interpret research projects to maximize our message and target specific viewer demographics and key strategic goals in all promotion/marketing.
Will be a key liaison between news and sales to create a positive, effective relationship between departments.
Responsible for writing and producing on-air promotions, proof of performance, and Sales sponsorship spots for broadcast, web, and social media channels.
Works closely with news/sales team, producers, and leadership staff on social media development and promotional script ideas.
Education & Experience/Certifications
Bachelor's degree in mass communications, marketing, communications or related field
5-8 years of professional broadcast marketing/promotion/creative services experience required.
Skills & Abilities
Proficient in post-production editing suites
Must be able to interpret research and write compelling promotional copy to recruit and retain viewership. Must also be able to write copy for clients to generate product/service sales.
Must have excellent communication skills and be able to work well with others.
Must demonstrate openness and capacity to seek new opportunities and adopt new ways of doing things.
Ability to work well under tight deadlines, prioritize, and multi-task.
Strong ability to write conversationally.
Must have direct knowledge and hands-on experience with social media platforms.
Demonstrated ability to strive for results while maintaining good relations with internal and external customers.
Must have outstanding skills in time management and setting priorities.
Must be able to function effectively in a fast-paced, high-energy environment.
Must be deadline oriented.
Knowledge and interest in US legal system and/or true crime genre a plus.
May work nights and/or weekends, when needed
Must be able to lift 25 pounds regularly
Must be able to lift up to 50 pounds.
Valid driver's license and good driving record required. In addition, proof of insurance and liability coverage may be required.
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