Productions.com - Art Director

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Art Director

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Art Director

• Expert Level
Skills: Graphic Design Special Effects Art Department

Summary

The AD must ensure designs are best-in-class and aligned with Paramount Consumer Products trend, retail and franchise creative strategies!

Category Art Department  Graphic Design 
Location Greater New York City Area
Time Period Full Time
Posted Date Apr 15, 2022
Start Date N/A
End Date N/A

Job Description

Overview:

The Art Director’s responsibilities include developing, guiding and supporting the design and fabrication of licensed consumer products across multiple categories for US-based Direct-to-Consumer (DTC) and Direct-to-Retail (DTR) e-commerce businesses. The AD must ensure designs are best-in-class and aligned with Paramount Consumer Products trend, retail and franchise creative strategies!

Responsibilities:
  • Develop and maintain deep understanding of VNCP franchises including characters, story worlds and creative strategies. Act as Paramount franchise creative guide and authority for external DTC/R product development teams.
  • When necessary, collaborate with internal Creative Strategy team to develop strategies and Style-guide/asset Tool kits for Opportunistic properties.
  • Collaborate with internal and external partners in determining ideal assortments for each corresponding franchise being sold through DTC/R channels.
  • Using trend research and strategy, align with overall product development and retail strategy and establish unique design direction for DTC/R assortments, ensuring differentiation at different retail distribution.
  • Work with external product development teams to develop original products for DTC/R channels in accordance with established design directions.
  • Use strategic opportunity to test trends, designs and concepts via these channels. Monitor and communicate any/all findings that can be used to improve product design and assortments in these channels as well as in the wider VNCP retail landscape.
  • Maintain deep awareness and expertise in retail trends and assortments, particularly with competitive franchises, in both e-commerce and physical retail channels.
  • Stay abreast of global franchise fan trends, designs, memes and social media feedback and how those can inform more successful product design and execution.
  • Stay aligned of new style guide creative and be familiar with what is in creative archives.
  • Research new design elements including fonts, color palettes and technology.
  • Attend CP Creative meeting on a monthly basis to report on findings from DTC/DTR designs.
  • Maintain, update and innovate virtual brand shops.
  • Communicate project objectives with all personnel clearly and in a timely manor.
  • Develop, cultivate, and maintain a dynamic work environment through which creativity and design innovation is encouraged, personnel are supported and challenged to meet and exceed their potential.
REPORTING POSITION

VP, Global Trends Paramount, Global Creative Group

Basic Qualifications:

8+ years creating apparel products for licensed entertainment
 
Additional Qualifications:
  • Experienced knowledge of the DTC/DTR/Ecom markets
  • Experience with Men, Women and Kids demo
  • Strong creative abilities in 2D product design and development
  • Strong in typography, layout and use of color
  • Computer knowledge in major design and 3D applications: Adobe Illustrator, Photoshop
  • Capacity to interpret and implement creative direction, and receive feedback
  • Ability to work in a fast-paced, constantly evolving environment!
  • Strong written and oral communication skills
  • Bachelor’s degree in a creative field or fashion design preferred

Job Type Full Time 
Weekly Limit N/A
Shift Day
Attached Files
N/A