Job Details
Digital Audience Engagement Manager
Digital Audience Engagement Manager
Summary
We are looking for a collaborative digital marketer with strong project management, effective communication and exceptional storytelling skills to craft campaigns that engage audiences and deliver results for our brands and clients.
Category
Digital Media
Marketing / Advertising / Pr Services
Project Manager
Location
Raleigh-Durham, North Carolina Area
Time Period
Full Time
Posted Date
Feb 22, 2023
Start Date
N/A
End Date
N/A
Job Description
If you are curious and enjoy experimenting with digital marketing strategies and techniques that will move the needle towards organizational goals and thrive in a fast-paced environment, we want to hear from you.
The primary function of this role is to collaborate with marketing, content and sales to design and execute compelling, audience-centric marketing campaigns that attract, convert and retain audiences to our core digital products.
The primary function of this role is to collaborate with marketing, content and sales to design and execute compelling, audience-centric marketing campaigns that attract, convert and retain audiences to our core digital products.
- Develop promotional campaigns that grow audience around our products, including content series and verticals, newsletters and apps.
- Design assets for digital promotional campaigns and collaborate with other designers.
- Write promotional copy for our websites, apps, contests, social, display/video ads and more that drive conversions.
- Monitor performance and analyze data around promotional campaigns and make recommendations on relevant strategies and techniques that will improve results.
- Create and share performance recaps to internal staff on key promotional campaigns that contextualize data and highlight best practices.
- Use project management and scheduling tools to manage, activate and measure results for multiple campaigns simultaneously. Must be process oriented, but able to continuously adapt.
- Manage digital promotional calendar and keep assets up to date, including identifying opportunities for refreshing and improving effectiveness.
- Develop and communicate branding standards for digital verticals to maintain consistency.
- Collaborate with our marketing counterparts and community partners to execute and communicate results around digital promotional campaigns.
- Seek new tactics to grow audience outside of current strategies.
- Respond to audience inquiries and provide customer service around contests and other initiatives as needed.
Requirements
- At least four years’ experience in media, digital marketing and/or project management.
- Bachelor’s degree and pre-employment drug screening are required.
- Excellent written and verbal communication skills to support the significant amount of writing and presenting/selling ideas in this role.
- Prefer working in a collaborative, cross-team capacity. Role is based in Raleigh, NC.
- Able to manage multiple projects at the same time.
- Professional experience with graphic using Adobe Creative Cloud, Google Analytics, email marketing tools, basic HTML, Meta advertising and Microsoft Office suite.
- Bonus points for experience with Adobe Premiere, Wide Orbit, photography, videography, Second Street and familiarity with Raleigh, Durham, Chapel Hill, Fayetteville and surrounding areas.
Job Type
Full Time
Weekly Limit
N/A
Shift
Day
Attached Files
N/A