- Director, Branding & Programming

Job Details

Director, Branding & Programming


Director, Branding & Programming

• Intermediate Level


We are looking for a Program Director. The Program Director will be responsible for working with the strategic team to develop and execute the strategy for the station and brand.

Category Audio / Music / Sound  Directors  RADIO 
Location Greater Atlanta Area
Time Period Full Time
Posted Date Mar 07, 2024
Start Date N/A
End Date N/A

Job Description

We are looking for a Program Director. The Program Director will be responsible for working with the strategic team to develop and execute the strategy for the station and brand. The individual must have an intimate understanding of the brand's 25-54 African American life group and be able to focus the programming and design to that audience’s evolving desires and habits.
The Program Director will be responsible for leading and/or collaborating with other departments on all aspects of the radio station including on-air content, events, promotions, contesting, and digital presence.  Qualified applicants will have proven leadership and management skills, strategic thinking skills and the ability to communicate a clear vision while motivating and inspiring those around them.  Experience with talent coaching and success managing a major market morning show is of critical importance. Other necessary required skills include event management, image copy writing, a deep knowledge of branding/imaging and understanding effective digital and social engagement.
Applicants should have extensive programming experience in a top 50 market, understand PPM audience measurement, FCC rules and regulations, and will have the proven ability to work hand-in-hand with the sales department to develop new and existing business and programming opportunities.

Essential Duties and Responsibilities
  • Lead a highly-talented air staff; ability to coach air talent, including the ability to communicate the goals, structure and execution of the station formatics.
  • Collaborate with strategic team to formulate and execute strategies. Will work closely with station’s VP/MM, company’s VP of Programming and Format Leader on execution of brand strategies.
  • Create and write compelling imaging that reflects the station’s strategic direction.
  • Responsible for station operations 24/7/365.
  • Hire and retain top-level full-time and part-time air talent.
  • Collaborate on oversight of all station digital platforms, such as website content, social media, station app and e-mail database.
  • Collaborate with Promotions Director on execution of contests, sweepstakes and creating effective high-profile promotional / marketing campaigns for the station.
  • Planning and oversight of station research.
  • Work closely with other cluster and group Program Directors to achieve goals.
Minimum Qualifications
  • Minimum 5 years of programming management experience in a top 50 market with experience in Urban Adult Contemporary.
  • Track record of success in PPM ratings and revenue. Proficiency in interpreting ratings data.
  • Track record of PPM success with a content driven, local morning show
  • Outstanding verbal and written communication skills.
  • Excellent interpersonal skills.
  • Computer skills for audio delivery and automations systems, such as WideOrbit, Adobe Audition etc.
  • Extensive digital experience with station web sites, social media, and mobile.
  • On-air experience, and experience operating all on-air and production equipment.
  • Available as needed, including nights, weekends, and holidays.

Job Type Full Time 
Weekly Limit N/A
Shift Day
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