We are looking for a Social Media Coordinator to develop our social media presence and grow engagement for a slate of CBS Studios programming.
This role will be responsible for day-to-day content creation, post scheduling, and community management. The ideal candidate is skilled in crafting social content and writing for social audiences, with shown experience running the social presence for a major brand. You should be passionate about the entertainment space, stay up to date on the latest social trends, and love to brainstorm and develop unique social creative.
Responsibilities:
- Craft the social media strategy and promotional plan
- Understanding Key Performance Indicators and defining them specifically for social media
- Collaborating with teams across video, design, marketing, and PR to develop innovative social creative that is optimized for social distribution
- Monitoring all social media content
- Maintain a detailed and organized publishing
- Build and grow social followings through daily community management - actively engage and respond to followers and implement tactics to encourage social conversation
- Tracking the performance of the campaign
- Keeping up with technologies used in social media
- Using social media marketing tools
- Tracking customer engagement and SEO to optimize campaign content
- Establishing relationships/networks of industry professionals or influencers on social media
Basic Qualifications:
- Bachelor's Degree
- 1-2 years of experience as a Social Media Coordinator or similar role
Additional Qualifications:
- Proficient in business posts on social media platforms
- Understand SEO and web traffic data
- Experience researching buyer and consumer persona
- Understand social media KPIs
- Familiar with web page design and publishing
- Should be able to multitask
- Problem-solver and good with brainstorming
- Works well with a team
- Organized and self-motivated
- Excellent time management
- Excellent at communication and establishing relationships