Job Details
Creative Services Director, KERO
Creative Services Director, KERO
Summary
KERO, the Scripps ABC station in Bakersfield, CA is hiring a Creative Services Director (CSD)! The CSD leads marketing and branding efforts on multiple platforms.
Category
Marketing / Advertising / Pr Services
Social Media
Location
California
Time Period
Full Time
Posted Date
May 31, 2023
Start Date
N/A
End Date
N/A
Job Description
KERO, the Scripps ABC station in Bakersfield, CA is hiring a Creative Services Director (CSD)! The CSD leads marketing and branding efforts on multiple platforms.
WHAT YOU'LL DO:
WHAT YOU'LL DO:
- Oversee the brand image strategy and execution, including supervising all aspects of station promotion and marketing using on-air, online and outside media resources.
- Responsible for the development of promotional strategic plans, multi-media marketing plans, promotional News campaigns, general programming promotion.
- Develop web-based promotion and monitor image of station website.
- Supervise and schedule day-to-day activities in the Promotion Department for station.
- Liaison with network and syndicators regarding the station promotional activities.
- Coordinate commercial production and sales promotion for the Sales Department.
- Develop and coordinate viewer-related contests for station.
- Develop and monitor annual budgets for Creative Services Department.
- Perform other duties as may be assigned by station GM and corporate management.
WHAT YOU'LL NEED:
- Bachelor's degree in Marketing, Journalism, Communications or other related field preferred or equivalent business experience.
- Minimum five years of progressively responsible multimedia creative/management experience in the areas of promotion, production and/or creative services for medium to large market.
- Proven track record for development of successful marketing concepts and branding efforts is a necessity.
WHAT YOU'LL BRING:
- Possess a keen interest and understanding in the latest technology and social media applications as applicable to marketing.
- Must possess effective leadership and management skills as well as the ability to work well with management team.
- Possess the ability to conceive, produce, implement and measure strategic marketing plan based on research.
ADDITIONAL CONSIDERATIONS:
- Ability to sit/stand/walk for extended periods.
Job Type
Full Time
Weekly Limit
N/A
Shift
Day
Attached Files
N/A