Job Details
Digital Marketing Specialist
Digital Marketing Specialist
Summary
The Digital Marketing Specialist is primarily responsible for managing PBSNC's email marketing platform including communicating the brand through email campaigns, promoting shows and other station priorities and engaging audiences through relevant and targeted messaging while driving fundraising revenue for the organization.
Category
Digital Media
Marketing / Advertising / Pr Services
Location
Raleigh-Durham, North Carolina Area
Time Period
Full Time
Posted Date
Oct 27, 2022
Start Date
N/A
End Date
N/A
Job Description
- This position will also produce digital content for pbsnc.org that will feed the email strategy and support the station's promotional priorities.
- The individual in this role will lead the production, management, and reporting for PBSNC's email marketing campaigns which includes content development, design and deployment for regular content emails, engagement and fundraising campaigns and ongoing marketing automation.
- This role will manage a comprehensive cross-departmental email communications calendar in order to support the promotional priorities of the organization.
- As the principal owner of the PBSNC email platform, this role will require strong knowledge of email marketing best practices along with the ability to compile and analyze email performance data and make recommendations for improvement to stakeholders based on the outcomes, ideate and implement A/B testing to identify opportunities for optimization, lead email segmentation efforts to ensure we are collecting the data needed to send the most relevant content possible, and make data-driven decisions about the email strategy, such as email frequency, creative direction, subject lines, etc.
- This role will work closely with departments across the organization to understand business priorities and execute an email strategy that meets those needs.
- Success in this role requires close collaboration with content creators, copyeditors, graphic designers, and campaign managers to deliver engaging and effective email campaigns.
- Given that email campaigns serve as a window into PBSNC and interface with our audience, potential donors and corporate partners, attention to detail and quality of work is essential along with strong project management, planning and tracking to ensure updates are timely.
This position may be eligible for a hybrid or remote work arrangement, consistent with System Office policy. UNC System employees are generally required to reside in North Carolina, within a 2-hour commuting distance of their assigned duty station.
Minimum Education, Experience, and Skills
Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Required Competencies
Knowledge-Technical:
Minimum Education, Experience, and Skills
Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Required Competencies
Knowledge-Technical:
- Ability to serve as a key resource to others on a wide variety of communication, design, and visual art elements.
- Ability to employ creative and innovative use of equipment, techniques, and communication methods. Apply in-depth knowledge and applicability of technology/software or directs others in the selection and application of a variety of features in software programs.
- Ability to develop short- and long-range design strategies intended to reach a wide audience.
- Ability to apply highly skilled and considerable technical knowledge of overall design concepts.
Knowledge-Professional:
- Extensive knowledge of the methods and techniques of planning, writing, and editing and producing content.
- Ability to train and mentor others in the techniques for preparing and disseminating information ability to instruct others in the techniques for disseminating information to the public and target groups.
Communication:
- Ability to communicate complex program information with substantial impact to targeted audiences; ability to plan and convey messages that enhance and promote the mission and objectives of the organization.
Consulting/Advising:
- Ability to craft effective communications; ability to convey desired communication with sensitivity and urgency;
- ability to coach senior administrators or leaders in key departments in techniques to effectively deliver messages.
Project Management:
- Ability to independently manage project timelines, resources, staff and leads implementation efforts in all communications areas.
- Ability to use a strategic approach to manage complex projects.
- Ability to apply a thorough knowledge of a wide variety of complex and non-standard processes and design techniques.
Organizational Sensitivity:
- Ability to direct, develop and implement communications strategies to obtain desired objectives;
- ability to intervene and re-direct communication efforts that are ineffective
Salary range: $62,329 to $76,179
Job Type
Full Time
Weekly Limit
N/A
Shift
Day
Attached Files
N/A