Job Details
Digital & Social Marketing Producer
Digital & Social Marketing Producer
Summary
11Alive/WXIA-TV, a TEGNA company, is looking for a talented and driven digital & social media marketing producer who can bring the brand to life through content creation across multiple social and digital channels.
Category
Digital Media
Marketing / Advertising / Pr Services
Producers
Location
Greater Atlanta Area
Time Period
Full Time
Posted Date
Jan 07, 2022
Start Date
N/A
End Date
N/A
Job Description
Join the media organization known for award-winning journalism, excellence in innovation, and a great workplace culture.
Responsibilities:
• Partner with marketing director and digital marketing manager on digital/social strategies for 11Alive’s Where Atlanta Speaks brand, promotion of newscasts, branded segments, and digital offerings
• Conceptualize, produce, and edit eye-catching videos, display banners, and social graphics to generate brand awareness and engagement
• Publish content across social platforms including web, OTT, Facebook, YouTube, Instagram, TikTok and Twitter
• Monitor social posts for trending topics and hashtags for re-marketing
• Moderate brand social pages to share audience trends with marketing and editorial teams
• Identify stories that could drive conversations and impact our target audience
• Help track and report social analytics
• Assist with breaking news marketing and social response as needed, on weeknights and weekends
• Stay informed on social media trends to help reach emerging audiences
• Other responsibilities as assigned by digital marketing manager
Requirements:
• BA/BS in communications, journalism, or equivalent degree
• 2 to 3 years of experience in a digital/social media marketing role at a medium or large market TV station, media organization or agency
• Strong working knowledge of Adobe Creative Suite (Premier, After Effects, Photoshop)
• Strong technical knowledge of social media, CMS, and Google analytics platforms
• Solid writer who can transform complex information into compelling ad copy
• Experience shooting/capturing video & audio elements is a plus
• Self-starter who thrives on getting things done, sometimes with little or no direction
• Passion to deliver quality, consistent brand experiences for our audiences
• Experience growing social media brands is a plus
• Solid organization and time management in a fast-paced environment
• Excellent written/verbal communication and interpersonal skills
• Attention to detail to maintain high professional standards and quality
• Manage and track multiple projects concurrently while still meeting deadlines
Work Environment: Office
Physical Demands: Sedentary work
Travel: Rarely: less than 10%
Work Environment Set: Office: normally performed in a typical interior/office environment
Physical Demands Set: Sedentary work: Involves sitting most of the time; walking, lifting, bending, standing, etc.
Responsibilities:
• Partner with marketing director and digital marketing manager on digital/social strategies for 11Alive’s Where Atlanta Speaks brand, promotion of newscasts, branded segments, and digital offerings
• Conceptualize, produce, and edit eye-catching videos, display banners, and social graphics to generate brand awareness and engagement
• Publish content across social platforms including web, OTT, Facebook, YouTube, Instagram, TikTok and Twitter
• Monitor social posts for trending topics and hashtags for re-marketing
• Moderate brand social pages to share audience trends with marketing and editorial teams
• Identify stories that could drive conversations and impact our target audience
• Help track and report social analytics
• Assist with breaking news marketing and social response as needed, on weeknights and weekends
• Stay informed on social media trends to help reach emerging audiences
• Other responsibilities as assigned by digital marketing manager
Requirements:
• BA/BS in communications, journalism, or equivalent degree
• 2 to 3 years of experience in a digital/social media marketing role at a medium or large market TV station, media organization or agency
• Strong working knowledge of Adobe Creative Suite (Premier, After Effects, Photoshop)
• Strong technical knowledge of social media, CMS, and Google analytics platforms
• Solid writer who can transform complex information into compelling ad copy
• Experience shooting/capturing video & audio elements is a plus
• Self-starter who thrives on getting things done, sometimes with little or no direction
• Passion to deliver quality, consistent brand experiences for our audiences
• Experience growing social media brands is a plus
• Solid organization and time management in a fast-paced environment
• Excellent written/verbal communication and interpersonal skills
• Attention to detail to maintain high professional standards and quality
• Manage and track multiple projects concurrently while still meeting deadlines
Work Environment: Office
Physical Demands: Sedentary work
Travel: Rarely: less than 10%
Work Environment Set: Office: normally performed in a typical interior/office environment
Physical Demands Set: Sedentary work: Involves sitting most of the time; walking, lifting, bending, standing, etc.
Job Type
Full Time
Weekly Limit
40
Shift
Day
Attached Files
N/A