Job Details



13WMAZ in Macon, Georgia has a tremendous opportunity for an experienced, enthusiastic and creative leader to grow our “Straight from the Heart” brand.

Category Digital Media  Marketing / Advertising / Pr Services 
Location Georgia
Time Period Full Time
Posted Date Jul 25, 2023
Start Date N/A
End Date N/A

Job Description

13WMAZ in Macon, Georgia has a tremendous opportunity for an experienced, enthusiastic and creative leader to grow our “Straight from the Heart” brand. The Marketing Director is a dynamic and forward-thinking team leader. Responsible for the development, execution and performance of brand-and-buzz-building multiplatform strategies and a member of the leadership team, the Marketing Director will push boundaries to achieve results including ratings, digital audience growth, revenue and brand health. The Marketing Director also plays a key role in the station’s overall strategic planning and budgeting process. The ideal candidate will inspire creative excellence, and consistently ask “what if” to deliver 360-degree consumer and advertiser campaigns for maximum reach and impact.

You will serve as our lead, internal and external “Straight from the Heart” brand ambassador. You will also serve as a key business partner within the organization, taking ownership of a focused multiplatform strategic marketing plan that pushes boundaries and exceeds the needs of our audience, customers and community. You will lead the development and execution of that plan and own its results. Additional components of this position include:


•  Leading and inspiring a team of talented creatives. You will ensure the team remains a high-performing unit that is well developed and growing in their careers via training, ongoing feedback, development opportunities and regular performance appraisals.
•  Managing creative processes including but not limited to: facilitating collaborative brainstorming, writing creative briefs and scripts, providing creative feedback and listening to the ideas of others with a sense of how any given project/potential idea may play out in the marketplace.
•  Producing effective presentations that sell a given strategy, tell a story and persuasively sell-in concepts, strategies and tactics to all department levels.
•  Working closely with the local revenue team on innovative campaigns that fulfill client needs, drive client results and increase the generation of non-traditional/new business revenue.
•  Collaborating regularly with content leaders on audience development strategies. Applying data, analytics and insights to marketing campaigns that promote sweeps, content partnerships, digital products, community partnerships and more.
•  Serving as a key leader in the development and implementation of plans that unite and align content, sales, community and social.
•  Creating data-driven, targeted and integrated media plans that leverage off-channel spends, trade partners, co-op budgets and other tactics.

Job Requirements:

•  Minimum of 2 years consumer marketing experience or media experience with a record of success in any of the following: broadcast, cable, digital or agency (marketing/digital/advertising). Must be an idea generator who can successfully develop and execute creative that drives brand strategy. Television experience preferred but not required. College Degree in Marketing preferred.
•  A planner by nature, able to operate with a sense of urgency in the present and be constantly looking 6-18 months out to bring organization, order and planning to the larger marketing team.
•  Ability to spot trends and build future-proof strategies that grow audiences amidst rapidly changing content, technology, societal and consumer landscapes
•  Insight-driven with an ability to work with local and corporate research teams, data analytics platforms and 3rd party vendors to garner insights and translate those into effective, measurable marketing strategies.
•  Proven ability to lead, manage up, and across in collaborative fashion.
•  Experience creating and measuring campaigns supported by an outstanding creative ability and an exceptional portfolio.
•  Ability to work with a sense of urgency within a deadline-oriented, fast-paced team environment, juggling multiple projects and priorities at once.
•  Comfortable working non-traditional hours in breaking news situations.

Travel: Rarely: less than 10%

Work Environment Set: Office: normally performed in a typical interior/office environment

Physical Demands Set: Sedentary work: Involves sitting most of the time; walking, lifting, bending, standing, etc.

Job Type Full Time 
Weekly Limit N/A
Shift Day
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