Job Details
MARKETING PRODUCER
Summary
The MARKETING PRODUCER will apply sound brand strategy to develop and executive creative concepts via on-air news promos, station image campaigns, original content and graphic design. Campaigns should deliver a clear message and reinforce the value of the station brand.
Category
Marketing / Advertising / Pr Services
Producers
Location
Knoxville, Tennessee Area
Time Period
Full Time
Posted Date
Nov 15, 2023
Start Date
N/A
End Date
N/A
Job Description
The MARKETING PRODUCER will apply sound brand strategy to develop and executive creative concepts via on-air news promos, station image campaigns, original content and graphic design. Campaigns should deliver a clear message and reinforce the value of the station brand.
The Marketing Producer has a creative spirit. They are confident in their abilities to conceptualize and effectively communicate their ideas. They have a talent for writing clear, purposeful copy that resonates with our audience. They are experts in shooting and editing in a way that pushes past the expected. They are often asking “what if?” instead of accepting norms.
This person is organized and able to work quickly to meet aggressive deadlines. They are constantly striving to improve their skills and remain on the cutting edge of industry trends.
The Marketing Producer collaborates with team members to produce the best possible creative and is able to see the bigger picture of how their role contributes to station success.
Responsibilities:
The Marketing Producer has a creative spirit. They are confident in their abilities to conceptualize and effectively communicate their ideas. They have a talent for writing clear, purposeful copy that resonates with our audience. They are experts in shooting and editing in a way that pushes past the expected. They are often asking “what if?” instead of accepting norms.
This person is organized and able to work quickly to meet aggressive deadlines. They are constantly striving to improve their skills and remain on the cutting edge of industry trends.
The Marketing Producer collaborates with team members to produce the best possible creative and is able to see the bigger picture of how their role contributes to station success.
Responsibilities:
- Execute creative concepts via on-air news promos, station image campaigns, original content, and graphic design
- Shoot highly-stylized videography and photography for campaigns using Sony FS cameras and lenses.
- Apply research and market trends to develop creative messages that drive audience growth
- Assist with station branding initiatives both internally and externally
Job Requirements:
- Strong writing, shooting and non-linear editing skills, plus the ability to consistently generate compelling, inspiring creative that fits the station’s brand
- Effective communication skills in a fast-paced environment
- Proficient in Premiere, Photoshop and After Effects to produce high quality, high impact promos
- Ability to multi-task and adhere to deadlines
- An attitude that demonstrates a “growth mindset” and team mentality
- A standard of excellence for themselves and others
- Travel: Rarely: less than 10%
- Work Environment Set: Office: normally performed in a typical interior/office environment
- Physical Demands Set: Light work: Involves sitting most of the time, walking, lifting, bending, standing, etc.
Job Type
Full Time
Weekly Limit
N/A
Shift
Day
Attached Files
N/A