Job Details
Publicity Manager
Summary
The Publicity Manager is a very important role in the marketing team, based in Beijing.
Category
Marketing / Advertising / Pr Services
Location
China
Time Period
Full Time
Posted Date
Aug 10, 2022
Start Date
N/A
End Date
N/A
Job Description
Responsible for outward communications for all our theatrical film releases, plus an important media relations contact for all corporate communications matters relating to the Universal Pictures office in China, the candidate needs to possess both excellent media contacts within the field of entertainment as well as act with the highest levels of professionalism and integrity.
The position reports to the locally based Senior Manager, to work closely with the global publicity team and international marketing team. The candidate must be willing to travel to support press activities and events, and must have extensive experience in dealing with press conferences, trade and consumer events, press junkets, crisis PR management, press releases and digital/social media partnerships.
Excellent spoken and written English and Mandarin, strong strategic and innovative publicity skills and a passion for Hollywood movies are essential.
KEY RESPONSIBILITIES
Campaign Development:
The position reports to the locally based Senior Manager, to work closely with the global publicity team and international marketing team. The candidate must be willing to travel to support press activities and events, and must have extensive experience in dealing with press conferences, trade and consumer events, press junkets, crisis PR management, press releases and digital/social media partnerships.
Excellent spoken and written English and Mandarin, strong strategic and innovative publicity skills and a passion for Hollywood movies are essential.
KEY RESPONSIBILITIES
Campaign Development:
- Develop and nurture strong relationships with various media outlets by sharing the existing media networks and cultivating new contacts.
- Responsible for organising and facilitating inspiring kick-off Publicity brainstorm sessions for each film.
- Work closely with the core theatrical team (Promotions, Digital marketing, Trade marketing and Sales) on each designated Universal theatrical title to develop a strategic publicity plan, maximizing the noise level of each film both well before the release date is set, and during the lead up to release period.
- Working very closely with all the functional teams in Marketing department to ensure continual growth and maintenance of the presence of our brand and franchise on social media platforms
- Generating publicity plans and strategies for local acquisitions.
- Build strong relationships with local celebrities, Talent Agents, leading KOLs and influencers.
- Writing up press releases for both key traditional and digital media outlets to communicate messages for potential and confirmed releases. Handle the launch of new posters, trailers, publicity shots online to designated media outlets and company owned social media accounts.
- Ability to support talent planning with Senior Manager in accordance with the policies and procedures required by the company, for local talent needs such as film dubbing, local promotion appearances, social/publicity content planning where celebrities and local talents are involved.
Event Management:
- Planning and executing talent tours, press junkets, screenings, press days, set visits, live TV & radio appearances.
- Collaborate effectively with the theatrical markting team on the development, implementation and media maximisation of all marketing events, to include publicity schedule development, maximization of publicity impact, management of talent media exposure, security and all related talent tour logistic
Agency Management:
- Working with Sr. Manager on PR Agency management , including selection and briefing, fee and budget management, timelines and on-site event management, review of performance and follow up campaign reports.
- Working with all function teams to prepare reports for media monitoring and social media impact of various trailer launches and campaign initiatives.
Innovation and Publicity generation
- Seek out new and different approaches and ideas to bring freshness to each film. Ensure that recommended ideas are within strategy.
- Proactively bring new and different ideas and examples of innovative publicity– whether tactical or strategic – to spark new thinking.
People Management
- Coaching and guiding the direct reports to execute publicity initiatives and drive performance excellence.
- Responsible for growth and development of direct reports
Budget:
- Responsible for managing PR budget on designated theatrical releases
- Work to main campaign budgets and maintain budget reconciliation.
- Take a lead role in supplier negotiations in compliance with the company’s policies.
- The responsibilities associated with this position are not limited to the above description and may be modified at any time by the Company
Qualifications
QUALIFICATIONS/REQUIREMENTS
QUALIFICATIONS/REQUIREMENTS
- Bachelor or above degree, preferred majored in Film Study / Marketing / Public Relations / Advertisement / Media / Communication.
- At least 7 years experience in publicity / entertainment related fields, and proven record of successfully managing consumer facing publicity campaigns in China.
- Past working experience with people management responsibility from well-known MNCs, international agencies will be a big plus.
- Thorough knowledge of the Chinese media and publicity landscape and strong awareness and sensitivity of various culture differences and practices.
- Strong media relations and solid insights within entertainment industry open to share to the team.
- Strong negotiation, multi-tasking and organisational skills.
- Strong management skills and attention to detail.
- Ability to plan, organise and prioritise workload effectively working to tight deadlines in a fast moving and changing environment.
- Proactive, result-oriented and self-motivated, adept in working independently and also an excellent team player.
- High level of integrity, open to feedbacks and resilient in dealing with working pressure under a high-pace environment.
- Excellent communication skills and relationship management skills internally and externally.
- Confident and proactive style with maturity and presence when collaborating with internal and external partners and stakeholders.
- Excellent written and verbal communication skills, fluency in both English and Mandarin is a must.
- Excellent ability to align and influence the team members and stakeholders via strong articulation skills.
- Strong English report writing skills, particularly in order to provide comprehensive and well structured media coverage reports, periodic competitive reviews and event wrap up reports.
- Think creatively and initiate innovative practices to achieve exceptional result.
- A change champion and able to embrace changes at work.
Job Type
Full Time
Weekly Limit
N/A
Shift
Day
Attached Files
N/A