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Senior Director, Content Strategy, Oprah Daily

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Senior Director, Content Strategy, Oprah Daily

• Expert Level

Summary

Oprah Daily seeks a high-impact innovator to serve the vision of the editorial director while reimagining the scope, influence, reach, and economic potential of the brand. The senior director, content strategy, will expand and grow the brand across all platforms, including digital, print, video, newsletters, and brand extensions.

Category Digital Media  Social Media 
Location Greater New York City Area
Time Period Full Time
Posted Date Oct 27, 2022
Start Date N/A
End Date N/A

Job Description

Please note that for consideration, resumes must be submitted in .pdf format with a cover letter, salary requirements, and a link to a portfolio of work.

What you’ll do:
  • Work collaboratively, creatively, and strategically with Oprah Winfrey, as well as OWN and Harpo, on revenue-generating projects and partnerships
  • Work with relevant Hearst teams to leverage membership and maximize commerce revenue
  • Develop unique, impactful, monetizable brand extensions
  • Work closely with the sales team to identify opportunities and activate audience-facing staff such as Gayle King and Adam Glassman, as well as Oprah Winfrey
  • Lead strategy and align teams within matrixed organization to deliver against aggressive OKRs for the Oprah Daily articles/content team and Oprah’s Book Club, leading the staff to generate fresh, engaging story ideas and content across digital, social, video and membership channels
  • Work with the executive managing editor to manage operations for the content team, creating all workflows for cross-functional teams (digital editorial, social, video, site operations, membership experience, and newsletter)
  • Lead brand messaging and collaborate with brand stakeholders to hone the brand’s voice and mission and push the brand in scope and audience engagement
  • Work closely with the newsletter team to leverage email lists and convert to membership
  • Liaise with all cross-functional teams across Hearst to ensure alignment on all projects
Who you are:
  • You have 12+ years of experience working for an editorial brand, ideally in the lifestyle space or at a service-oriented brand
  • You are a strong editorial thinker who can build on a successful heritage brand and push it creatively
  • You have deep experience leading a team and can create a collaborative environment that allows staff members to shine
  • You have experience working with brand stakeholders who bring different perspectives to the process
  • You have experience with new revenue streams and are constantly thinking about what comes next
  • You are a self-starter with enthusiasm for juggling the many shifting priorities that come with leading a brand

Job Type Full Time 
Weekly Limit N/A
Shift Day
Attached Files
N/A