Select, the online shopping destination across CNBC and NBC News, is looking for an experienced social media pro to help grow and manage a portfolio of social platforms and to help expand our social strategy.
The Senior Social Editor will help set a strategic vision for growing the presence and performance of commerce editorial content through multiple channels, including newsletters, apps and emerging social. The ideal candidate will have a passion for high quality service journalism and the drive to grow a new brand in a crowded market, as well as the ability to creatively package, edit and source video content that will resonate, grow and build social audiences.
The Senior Social Editor will be responsible for growing our social presence and engagement on Facebook, Instagram, Pinterest, Twitter and TikTok, as well as optimizing commerce content for these platforms. They will be focused on creating social first storytelling for Select. We’re looking for someone with strong news judgment who understands social best practices and feels comfortable juggling multiple tasks in a fast-paced media environment.
They should be able to translate data and analytics into actionable suggestions across platforms and work in close collaboration with the current Select social editor as well as teams across editorial, art, audience development, and business development to help grow the brand. Most importantly, they should have a good grasp on trends in the social sphere, how content performs on various platforms and the tactics used to grow and launch new social accounts for commerce editorial in a competitive space.
• Work with Select’s social media team and Managing Editor to develop and execute social media strategy across social media channels
• Oversee and execute daily posting plan aimed at increasing traffic and engagement across social channels
• Grow traffic to article pages month over month via Select’s Facebook page and Instagram and Twitter handles
• Plan and execute social video content and oversee its evolution based on analytics and performance
• Monitor news and social space for editorial pitches
• Work with the commerce editorial team to adjust headlines and imagery as needed for maximum impact
• Help create and execute a strategy for growing presence on TikTok
• Identify and assign social content with affiliate partnerships in mind
• Participate in regular editorial meetings
• 5 or more years social media experience at a major media brand, commerce experience a plus
• 1 or more years social video experience at a major media brand, commerce experience a plus
• 1 or more years of management experience
• Proven track record of expanding the social reach of a media outlet or brand and experience with audience development
• Experience with TikTok
• Firm grasp of spelling, grammar, and punctuation rules (AP Style)
• Attention to detail and ability to make quick decisions
• Ability to organize and manage many different tasks at once
• Strong understanding of data, analytics and Excel
• Excellent communication skills and ability to work across multiple teams
• Demonstrated experience in video editing, and packaging/publishing on social media accounts for a news outlet(s)
• Fluent in editing software (Adobe Creative Suite, AVID, etc.) and familiarity with After Effects and Photoshop preferred