Job Details
Senior Social Media Manager - 6 Month Fixed Term Contract
Summary
Disney are looking for a strategic, experienced and creative Senior Social Media Manager to help the team establish a social strategy at the heart of Disney+, in support of our business objectives.
Category
Social Media
Location
London, United Kingdom
Time Period
6 Months
Posted Date
Jan 26, 2023
Start Date
N/A
End Date
N/A
Job Description
This role will take an insight-driven approach, using the performance of our social media channels today, and known best practices, to define our key metrics of success and our strategic approach for the coming year.
This role will be tasked with driving talkability and engagement around our shows, working in step with our other owned, earned and paid channels as part of a holistic content and platform strategy.
They will support the team across paid, organic, campaign and always on activity to ensure each activity delivers on the agreed social strategy. Also, within the social strategy this person will have the opportunity to build our social strategy for local originals.
This person will be a social media expert and provide advice internally on how to best utilise social media and maximise the reach of our content across social platforms.
The Opportunity & Responsibilities:
This role will be tasked with driving talkability and engagement around our shows, working in step with our other owned, earned and paid channels as part of a holistic content and platform strategy.
They will support the team across paid, organic, campaign and always on activity to ensure each activity delivers on the agreed social strategy. Also, within the social strategy this person will have the opportunity to build our social strategy for local originals.
This person will be a social media expert and provide advice internally on how to best utilise social media and maximise the reach of our content across social platforms.
The Opportunity & Responsibilities:
- Develop Disney+ EMEA’s FY23 social media strategy – including expansion to new platforms, and development of the local original productions strategy for social
- Create social media FY23 targets and framework for measurement
- Build an implementation plan for FY23 strategy and content creation, working with the Social media team to roll out across core EMEA markets
- Establish creative benchmarks for Disney+ EMEA social creative and content output, raise bar creatively (and link to performance)
- Assess operational processes and dependencies for Social, recommend optimisations
- Embed best practice knowledge within the team
- Develop communication plan to bring all stakeholders with them to establish new social strategy
- Line management of Disney+ EMEA Social team
The Experience We Require From You:
- Social Media experience, brand side, at a Senior Manager level or equivalent
- Experience working with content within the Entertainment industry (preferably SVOD)
- Experience working with new and emerging technologies and tools to develop social media content
- Experience motivating and inspiring social creative teams and agencies
- EMEA regional experience including understanding cultural nuances
- Experience developing strategies that drive brand engagement via social media
- Experience working in large, matrixed organisations and with major brands
- Experience collaborating across teams, delivering through others, with senior, junior and peer stakeholders
- In depth knowledge of each major platform
- Passion for social media and up to date on latest trends
- Best-in-class presentation and communication skills
- Ability to communicate complex concepts in simple, impactful ways
- Inquisitive mindset in order to be consumer centric
- Ability to process data and build a strategic recommendation using results
- Strong communicator with the ability to influence and persuade
- Creative thinker, who knows how to get the best out of creative teams
- Uses analytics to drive data driven decisions
- Naturally adept at planning and organising and able to adapt changes and/or obstacles
- An understanding of media production and commissioning processes.
Job Type
Contract
Full Time
Temporary
Weekly Limit
N/A
Shift
Day
Attached Files
N/A