Job Details
Social Media Coordinator
Social Media Coordinator
Summary
Disney’s Social Media Marketing team is seeking a Social Media Coordinator that will assist with the day-to-day management and programming of Disney and Pixar social channels as well as continuous support of key company initiatives.
Category
Social Media
Location
Greater Los Angeles Area
Time Period
Full Time
Posted Date
Jan 20, 2022
Start Date
N/A
End Date
N/A
Job Description
This person will engage in copywriting, scheduling, posting, creating native social content, monitoring sentiment and trends, and direct fan communication. They will support brand strategy, content ideation, content planning, creation, and curation. They will collaborate with internal teams and stakeholders and assist with the development of content tied to brand and company initiatives, ensuring that all pieces align with @Disney and @Pixar brand best practices, safety guidelines, and voice.
They will also assist with analyzing channel performance and sharing key learnings, trends, and campaign and channel recaps with leadership. This role will report into the Pixar Social Media Manager with a dotted line to the Disney Social Media Manager.
This Social Media Coordinator should be collaborative, creative, data-driven, and highly organized, with a strong understanding of all digital platforms and current social media trends. Additionally, the ideal candidate should be proactive, a strong team player, and possess excellent communication skills. The ability to adapt to processes, meet deadlines, and work with multiple stakeholders across business units within The Walt Disney Company is key.
Responsibilities:
They will also assist with analyzing channel performance and sharing key learnings, trends, and campaign and channel recaps with leadership. This role will report into the Pixar Social Media Manager with a dotted line to the Disney Social Media Manager.
This Social Media Coordinator should be collaborative, creative, data-driven, and highly organized, with a strong understanding of all digital platforms and current social media trends. Additionally, the ideal candidate should be proactive, a strong team player, and possess excellent communication skills. The ability to adapt to processes, meet deadlines, and work with multiple stakeholders across business units within The Walt Disney Company is key.
Responsibilities:
- Engage in day-to-day copywriting, scheduling, posting, and monitoring of Disney and Pixar social channels on TikTok, Instagram, Twitter, and Facebook. Partner closely with the Content Marketing team to create native social content, assist with Photoshop editing, record video voiceover, and edit on TikTok and Instagram Reels
- Aid in the development of social strategy as it relates to messaging, engagement, and content performance. Collaborate with internal stakeholders and other digital teams across The Walt Disney Company to align on tentpole beats and dates as well as amplify priority content across the wider social network
- Serve as one of the main points of contact for @Disney and @Pixar content planning calendars, content, and asset development. Ensure that partners both internal and external recognize, value, and work within the @Disney and @Pixar brand voice, best practices, and most importantly, brand safety guidelines
- Partner with brand and insights leads to create campaign and channel recaps for stakeholders at a regular cadence. Utilize existing key learnings from other competitive and internal brand and product channels to inform strategy and share those best practices with key decision makers
Basic Qualifications:
- Minimum 1-2 years of experience in social or digital marketing (can include internships), ideally working in a big brand setting
- Genuine passion for, appreciation, and knowledge of all Walt Disney Company brands, characters, films, TV series, Parks, and more, with special emphasis on Pixar Animation Studios
- Excellent writing skills with the ability to translate traditional marketing content into brand-relevant social-friendly conversation
- Outstanding organizational skills and ability to manage multiple projects and creative ideas on tight deadlines in a fast-paced environment
- Superior knowledge of social platforms (TikTok, Instagram, Twitter, Facebook, and YouTube) and native products
- Strong communication skills, both written and oral, and the ability to interface with cross-functional teams in a professional way
- High attention to detail and ability to use sound judgement as it relates to brand safety
- Up to date with the latest trends and platform updates and able to use those to inform strategy
- Passion for storytelling, listening to what the community has to say, and providing memorable and/or award-winning experiences in the social space
- Knack for finding creative solutions to challenges and using data to drive decision-making
- Team player with a strong work ethic and high level of confidentiality
Preferred Qualifications:
- Preferred experience in Sprinklr publishing and reporting, Facebook and Instagram Creator Studio, TikTok/Instagram Reels editing, Google Products (Slides, Docs, and Sheets), photography, and Photoshop
- Able to be nimble and adapt quickly to new technologies and processes
- Perpetual learner’s attitude, always looking for ways to improve processes and learn and grow
- Passion for creating diverse, equitable, and inclusive content
Required Education
- Bachelor’s Degree, preferably in Communications, Business, Marketing, Film, and/or related field and/or equivalent years of industry experience
Job Type
Full Time
Weekly Limit
40
Shift
Day
Attached Files
N/A