Job Details

Social Media manager


Social Media manager

• Emerging Level


ABC57 in South Bend, Indiana, is seeking a Social Media manager. This role will lead our social media platforms.

Category Social Media 
Location Indiana
Time Period Full Time
Posted Date Mar 02, 2022
Start Date N/A
End Date N/A

Job Description

  • Works with newsroom to identify engaging content, determining what form (i.e. video, text, graphics), and posting to digital and social channels, in order to maximize traffic and revenue.
  • Creatively develops unique content, event coverage and project ideas for station-branded mobile, web and social media platforms
  • Drives innovation in digital video production for ABC57, creating new formats for web and social distribution.
  • Takes an active role in daily editorial decision-making as a trusted member of the news management team.
  • Works closely with News Director to develop and execute strategies for breaking news, daily and enterprise coverage.
  • Staff leader in leveraging social networks like Facebook, Twitter, Instagram, and other emerging social platforms, and working with on-air talent and other contributors to maximize their efforts to engage the audience and build brand awareness.
  • Works closely with marketing to prioritize the growth of customers on Facebook, UGC and email, and the interaction with them.
  • Interfaces with corporate digital management on small, medium and large-scale news and content initiatives.
  • Directs staff on best practices to optimize content areas of mobile and desktop sites, as well as social media.
  • Regularly communicates pertinent metrics concerning digital growth and trends to News Director, GM and necessary staff; special attention paid to daily metric measurement.
  • Directs other newsroom personnel contributing to the social media manager product at ABC57.
  • Other duties, as assigned.
  • Where permitted by applicable law, must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered for job, if not currently employed by Weigel Broadcasting Co.
  • Must be able to build compelling content using the market's most sophisticated technology.
  • Previous experience with broadcast technology a plus.
  • Proficient knowledge of social media platforms.
  • Strong writing, keen editorial judgment and the ability to handle breaking news are a requirement.
  • Must be able and willing to work different shifts and be flexible with schedule changes.
  • Must be able to communicate effectively and work independently.
  • If you have what we are looking for, please apply with your resume, cover letter, and a link to your demo reel.
Our Perks & Benefits:
  • Medical, Dental, Vision, Life Insurance Package
  • Long Term Disability Insurance
  • HSA Plan
  • 401k with Company Match
  • Vacation/PTO/Sick/Paid Holidays
  • Paid Qualified-FMLA Leave

Job Type Full Time 
Weekly Limit 40
Shift Day
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