Job Details
Social Media manager
Summary
ABC57 in South Bend, Indiana, is seeking a Social Media manager. This role will lead our social media platforms.
Category
Social Media
Location
Indiana
Time Period
Full Time
Posted Date
Mar 02, 2022
Start Date
N/A
End Date
N/A
Job Description
Duties/Responsibilities:
- Works with newsroom to identify engaging content, determining what form (i.e. video, text, graphics), and posting to digital and social channels, in order to maximize traffic and revenue.
- Creatively develops unique content, event coverage and project ideas for station-branded mobile, web and social media platforms
- Drives innovation in digital video production for ABC57, creating new formats for web and social distribution.
- Takes an active role in daily editorial decision-making as a trusted member of the news management team.
- Works closely with News Director to develop and execute strategies for breaking news, daily and enterprise coverage.
- Staff leader in leveraging social networks like Facebook, Twitter, Instagram, and other emerging social platforms, and working with on-air talent and other contributors to maximize their efforts to engage the audience and build brand awareness.
- Works closely with marketing to prioritize the growth of customers on Facebook, UGC and email, and the interaction with them.
- Interfaces with corporate digital management on small, medium and large-scale news and content initiatives.
- Directs staff on best practices to optimize content areas of mobile and desktop sites, as well as social media.
- Regularly communicates pertinent metrics concerning digital growth and trends to News Director, GM and necessary staff; special attention paid to daily metric measurement.
- Directs other newsroom personnel contributing to the social media manager product at ABC57.
- Other duties, as assigned.
Requirements:
- Where permitted by applicable law, must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered for job, if not currently employed by Weigel Broadcasting Co.
- Must be able to build compelling content using the market's most sophisticated technology.
- Previous experience with broadcast technology a plus.
- Proficient knowledge of social media platforms.
- Strong writing, keen editorial judgment and the ability to handle breaking news are a requirement.
- Must be able and willing to work different shifts and be flexible with schedule changes.
- Must be able to communicate effectively and work independently.
- If you have what we are looking for, please apply with your resume, cover letter, and a link to your demo reel.
Our Perks & Benefits:
- Medical, Dental, Vision, Life Insurance Package
- Long Term Disability Insurance
- HSA Plan
- 401k with Company Match
- Vacation/PTO/Sick/Paid Holidays
- Paid Qualified-FMLA Leave
Job Type
Full Time
Weekly Limit
40
Shift
Day
Attached Files
N/A