- Specialist, Paid Social

Job Details

Specialist, Paid Social


Specialist, Paid Social

• Intermediate Level


Hands-on technical bid based buying and optimization across a number of platforms, including Meta, Snap, TikTok, Twitter, Pinterest, Reddit.

Category Digital Media  Project Manager  Social Media 
Location Singapore
Time Period Full Time
Posted Date Jun 09, 2023
Start Date N/A
End Date N/A

Job Description

Job Responsibilities:
  • Hands-on technical bid based buying and optimization across a number of platforms, including Meta, Snap, TikTok, Twitter, Pinterest, Reddit.
  • Own the strategy and performance of paid social activity with full operational responsibility.
  • Application of advanced in-platform bidding for optimization
  • Ability to integrate ad tech solutions to automate social buying
  • Lead Paid Social planning and media-buying across multiple territories, ensuring both functions are optimized to achieve high levels of growth with an ROI-focus
  • Work closely with the planning teams to recommend effective growth strategies and budget
  • Lead Social innovation within the team and the effective use of relevant tools, identifying new BETAs and data sources to drive our Paid Social offering forward
  • Clearly communicate performance and uncover growth levers
  • Effectively document our strategies and approach to drive common understanding and efficiency
  • Keep abreast of market trends and developments
  • Effectively collaborate with other teams and internal stakeholders
Job Requirements:
  • 3+ years’ experience with a track record of delivering success in a similar role
  • Demonstrated experience in media strategy and execution within buying platforms (e.g., Facebook Business Manager), showing the ability to manage multiple campaigns at once
  • Experience with app campaigns and Mobile Marketing Attribution (such as Kochava, Apps Flyer) preferred
  • Proven experience with Direct Response campaigns with experience with attribution, conversion tracking, and optimizing towards strict KPI goals.
  • Highly numerate, logical thinker, comfortable using excel to both run campaign analysis and provide recommendations, with experience using analytics to drive decision-making
  • Demonstrable experience driving growth through testing and analytics
  • Strong appreciation of the marketing funnel, and the relationship with specific tactics with clear POVs on tracking, attribution, ad fraud, cookie windows, etc.
  • Excited by working in a fast-paced environment with excellent troubleshooting and QA skills - strong attention to detail essential
  • Proven project management, self-organization and prioritization skills - Ability to multi-task with effective resolution management in a fast-paced, growing environment
  • Reasonable availability to respond to requests and attend the real-time needs of campaigns outside normal business hours.
  • Clear communicator who can translate strategy into action. Additional languages a plus.
  • Must have the legal right to work in the country you are applying for.

Job Type Full Time 
Weekly Limit N/A
Shift Day
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