MGA Entertainment: Responsible for creating videos for our social channels.
This role is responsible for ideating, shooting, producing, and editing video content featured on TikTok, Instagram Reels, and long-form Instagram videos. All with a focus on engagement and audience growth while working with the strategy counterpart and brand team to create a consistent voice and story. The role sits on the social media team and works closely with both internal and external partners.
Position Requirements
Education/Experience:
- Bachelor’s degree, preferably in film, production, graphic design, photography, social media, marketing, or communications
- 3+ years of video editing / content creation
- Similar management position at toy/entertainment/media company preferred
- Understanding of COPPA a plus
Skills/Knowledge/Ability:
- Narrative and audience driven understanding of social media content
- Best practice knowledge of social media platforms including but not limited to Facebook, Instagram, Twitter, Pinterest, YouTube, TikTok, and emerging platforms
- Enthusiastic self-starter who is versed in video editing programs; Premiere, Final Cut Pro, After Effects
- Ability to switch between voices of various brand personalities, brand characters, corporate spokesperson, and consumer targets
- Generating content for both kid and adult audiences
- Good communication, management, decision-making, and relationship-building skills
- Team player willing to absorb, enhance, and execute brand direction
- Love of popular and internet culture
- Animation design skills a plus
Authority:
- Reports to Manager of Social Media Strategy and Content
- Works closely with portfolio brands, creative, agencies, and marketing teams to develop content
Key Result Areas and Activities
Content Ideation
Work with stakeholders to develop content/plans to grow/support the community, meet engagement metrics, and ensure best practices are followed
Content Creation / Production
- Independently create from start to finish professional grade videos in brand approved voice
- Partner seamlessly with internal and external creative partners to deliver high quality content
- Stay informed on platform specs, ad types and innovation
Analytics
Work with Strategy counterpart to stay informed on what’s working and what’s not working in a data-oriented way
Thought Leadership and Advocacy
- Keep knowledge up-to-date with the latest in social video trends
- Discover emerging social trends and/or platforms, react quickly to find new success