Job Details
Associate AD, Marketing and Fan Experience
Associate AD, Marketing and Fan Experience
Summary
Southern Methodist University: In collaboration with the Deputy AD/Chief Revenue Officer, this position will assist in increasing the overall visibility of SMU Athletics by leading and managing the marketing and fan experience department.
Category
Live Event / On Location Services
Marketing / Advertising / Pr Services
Project Manager
Location
Dallas/Fort Worth Area
Time Period
Full Time
Posted Date
Mar 07, 2024
Start Date
N/A
End Date
N/A
Job Description
In collaboration with the Deputy AD/Chief Revenue Officer, this position will assist in increasing the overall visibility of SMU Athletics by leading and managing the marketing and fan experience department.
They will oversee the implementation and management of marketing strategies to drive attendance, promotion and engagement of athletic events.
Duties include, but are not limited to, development and implementation of marketing plans, strategy and planning around fan experience and implementation of gameday promotions and operations. In addition, they will provide leadership and professional development to the marketing and fan experience staff and collaborate with ticket sales, ticket operations and creative on a daily basis to enhance revenue generation opportunities for the department.
Essential Functions:
They will oversee the implementation and management of marketing strategies to drive attendance, promotion and engagement of athletic events.
Duties include, but are not limited to, development and implementation of marketing plans, strategy and planning around fan experience and implementation of gameday promotions and operations. In addition, they will provide leadership and professional development to the marketing and fan experience staff and collaborate with ticket sales, ticket operations and creative on a daily basis to enhance revenue generation opportunities for the department.
Essential Functions:
- Create a comprehensive marketing and fan experience plan for the year. Work with the marketing and fan experience staff to implement promotional and marketing strategies to increase revenue, attendance and enhance awareness of athletic events and sports programs with a focus on ticketed sports.
- Collaborate with ticket sales, ticket operations and creative to maximize awareness and the fan experience for SMU Athletics.
- Oversee and coordinate the efforts of marketing with outside vendors to enhance the gameday experience, ensure a unified brand, enhance revenue opportunities and maximize the fan experience.
- Department liaison to Mustang Band & SMU Spirit Squads.
- Oversee and manage two assistant directors, two graduate assistants and student interns.
- Oversee a plan to promote non-ticketed sports such as men's and women's soccer, volleyball, men's and women' tennis to ensure equal promotion for Olympic Sports.
- Collaborate with various internal and external stakeholders to encourage community involvement and athletics engagement with the goal of growing the SMU brand in Dallas.
- The position requires regular evening and weekend work for events.
Qualifications
Education and Experience:
Education and Experience:
- Bachelor’s degree is required.
- A minimum of seven years of work experience, with at least five years in an athletics department is required.
- A minimum of one year of work experience managing/supervising a professional staff is also required.
- Marketing and fan experience in a collegiate athletics department is strongly preferred. Budget oversight experience desired.
Knowledge, Skills and Abilities:
- Candidate must demonstrate strong interpersonal and verbal communication skills, with the ability to communicate broadly across the University and develop and maintain effective relationships with a wide range of constituencies. Must also demonstrate strong written communication skills.
- Candidate must possess strong problem-solving skills with the ability to identify and analyze problems, as well as devise solutions. Must also have strong organizational, planning and time management skills.
- Knowledge of and adherence to NCAA and conference rules and regulations as pertinent to the position are essential. Experience with and/or a working knowledge of Adobe Creative Suite, preferred.
Physical and Environmental Demands:
- Sit for long periods of time
Job Type
Full Time
Weekly Limit
N/A
Shift
Day, Evening
Attached Files
N/A