Job Details
Associate Manager, Growth Marketing
Associate Manager, Growth Marketing
Salary: $56,000 - $67,000
• Emerging Level
Summary
We are seeking an enthusiastic and analytical individual to join our dynamic marketing team as an Associate Manager, Growth Marketing. The ideal candidate will have a background in digital marketing and data analysis, demonstrating the ability to support customer acquisition and drive revenue growth.
Category
Digital Media
Marketing / Advertising / Pr Services
Project Manager
Location
Greater New York City Area
Time Period
Full Time
Posted Date
Feb 26, 2024
Start Date
N/A
End Date
N/A
Job Description
We are seeking an enthusiastic and analytical individual to join our dynamic marketing team as an Associate Manager, Growth Marketing. The ideal candidate will have a background in digital marketing and data analysis, demonstrating the ability to support customer acquisition and drive revenue growth. We seek a strategic thinker capable of effective collaboration, leveraging data to inform decisions and implementing innovating marketing strategies. This role is positioned within the Consumer Revenue team and reports directly to the Senior Manager, Growth Marketing. They will work on the Lifestyle brands which include Cosmopolitan, Good Housekeeping, The Pioneer Woman and many others.
RESPONSIBILITIES
What You'll Do:
RESPONSIBILITIES
What You'll Do:
- Help manage in-house channels across our Lifestyle brands as part of the core team.
- Be accountable for the results of performance marketing campaign, including Paid Social, Paid Search, Influencer, Affiliate and Programmatic.
- Support creative development and testing to enhance revenue for key brand initiatives.
- Monitor acquisition performance and how it aligns with KPIs.
- Manage day-to-day paid media campaigns against weekly and monthly spend and acquisition goals.
- Assist in optimizing campaign results for CAC and ROI, consistently pushing to scale.
- Analyze reporting and metrics, ensuring alignment for the channel and brand goals.
- Support the development of media plans targeting core audiences and expanding testing through recommendations and channel expansion.
- Collaborate cross-functionality will editorial, product, design, and other teams to align marketing strategies with overall business goals.
QUALIFICATIONS
Who You Are:
Who You Are:
- Up to two-years professional experience in digital marketing, specifically paid media
- Passionate about marketing and digital content
- Clear verbal and written communication skills
- A multi-tasker and team player comfortable working across many brands
- Capable of collaborating with cross-functional groups
- Strategic thinker who can use data to drive business results
- Possesses a growth mindset – ready to take on tasks with strong agility to change
- Enthusiastic about marketing and digital + emerging channels and driving innovation
- A resourceful, creative thinker with an upbeat, positive attitude, high attention to detail, and strong problem-solving skills
- Familiar with MS Office and Google Analytics
This role requires the position to be located in New York, NY with an in-office presence of 3 days a week.
The base salary for this role is between $56,000 to $67,000 annually.
The base salary for this role is between $56,000 to $67,000 annually.
Job Type
Full Time
Weekly Limit
N/A
Shift
Day
Attached Files
N/A