Coordinator, Activation, Paramount Brand Studio

The Coordinator of Brand Studios is a dynamic and creative thinker who can conceptualize and execute custom marketing solutions for Paramount’s advertising partners. The Brand Studio Team works closely with Ad Sales to produce best-in-class integrated marketing campaigns that infuse advertisers into Paramount's on-air, digital, and social platforms. 

The ideal candidate possesses a passion for pop culture, music, and the Paramount brand, in addition to a strong understanding of the larger marketing/advertising landscape. This position reports to the Manager of Brand Studio. 

Responsibilities: 
•    Create and maintain campaign execution materials including program decks, one sheets, meeting agendas, production schedules, client timelines, and scripts, amongst others 
•    Function as main point of contact for collecting and organizing program assets, monitoring social media rollouts, and assisting on production shoots 
•    Work closely with the production, digital, social, media planning and traffic teams to execute custom sponsorship elements 
•    Collaborate with brand studio pitch counterparts to brainstorm concepts for a variety of brands in response to client RFPs and formally vet ideas 
•    Function as Brand Studio show point, collaborating with Executive Producers to develop in-show integration opportunities and manage communication between the Brand Studio team and show Team 

 

Basic Qualifications: 
•    Bachelor’s Degree 
•    1 year of marketing experience within media/entertainment industry, digital/social publishers, promotions/advertising/creative agency, or branded entertainment/production company 
•    Demonstrated self-starter with the ability to handle multiple projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment 
•    A creative thinker - understands clients and can uncover revenue opportunities 
•    Excellent written and verbal communication skills as well as design aesthetic to effectively articulate information regarding promotional programs to internal departments and external partners 
•    Exceptional organizational and project management skills. Extremely detail oriented. 

 

Desired Qualifications: 
•    Understanding for how to apply marketing strategy to creative ideas and campaign activation across all platforms (linear, digital, mobile, social and event marketing) 
•    Understanding of community management and fan engagement on social platforms and experience writing social copy with a platform intentional approach 
•    Awareness of linear and digital platforms and direction of our industry and Paramount's business goals 
•    Knowledge of digital distribution, earned media, paid social products, and social media 
•    Understanding of video production, design, and the process of producing branded content 
•    Familiarity with Adobe creative suite, Photoshop and editing ability a plus 
•    Avid user of social media and passion for pop culture 

 

Hiring Salary Range: $50,000.00 - 57,500.00.