Job Details
Coordinator, Programmatic Activation
Coordinator, Programmatic Activation
Salary: $42,400 - $56,000
• Emerging Level
Summary
As a Coordinator of Programmatic Activation you will help implement growth and customer acquisition campaigns for the Paramount Streaming Services.
Category
Coordinator
Marketing / Advertising / Pr Services
Location
Greater Los Angeles Area
Time Period
Full Time
Posted Date
Feb 20, 2024
Start Date
N/A
End Date
N/A
Job Description
As a Coordinator of Programmatic Activation you will help implement growth and customer acquisition campaigns for the Paramount Streaming Services. You will focus on business analytics and creative operational tasks, while monitoring acquisition metrics such as conversion rates, cost per acquisition (CPA) and return on ad spend (ROAS). The ideal candidate has quantitative skills and some experience running paid advertising campaigns on programmatic or CTV platforms would be a bonus. We are open to applicants with strong analytical or financial backgrounds who would like to grow their careers in the digital marketing space. Join the team!
Role and Responsibilities:
Role and Responsibilities:
- Responsible for overall day-to-day operations, campaign management, and reporting for the programmatic marketing team.
- Support programmatic audience acquisition for the Paramount+ Streaming Service and Pluto TV.
- Leverage quantitative skills to acquire new customers for the Paramount+ streaming service
- Become an expert in programmatic RTB buying strategies, optimization algorithms, and data visualization for display, mobile, and video campaigns.
- Combine data analysis and marketing team feedback to create return on investment positive strategies and provide recommendations for complex campaigns to meet customer acquisition objectives.
- Develop insights on how to improve campaign effectiveness and develop proposals on how to expand campaign opportunities.
- Use our data management platforms to create Paramount first party data user segments that are the most relevant for a particular client.
- Work with the Paramount+ and Pluto TV marketing teams to communicate and report on campaign results.
- Assist the programmatic team with creative uploads and ad trafficking.
- Support other Paramount brands who may run programmatic marketing campaigns.
- Help build our trading standard processes, including creating training collateral, and internal resources.
Basic Qualifications:
- 2+ years of experience in digital marketing, digital planning, buying and measurement, or ad operations experience.
- Advanced MS Excel skills, knowledge of relational databases, SQL, or R/Python a huge plus
- Strong analytical/quantitative skills and the ability to draw insights from extremely large datasets with minimal support
Additional Qualifications:
- Bachelor's degree preferred
- Open to interviewing digital marketing, financial traders, or business analysts.
- Some experience developing and implementing display, mobile, video and/or other digital marketing programs is a bonus.
- Troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a fast-paced environment
- Effective time management skills – ability to prioritize and meet deadlines
- Ability to thrive in a small, intense, and high growth environment
Hiring Salary Range: $42,400.00 - 56,000.00.
Job Type
Full Time
Weekly Limit
N/A
Shift
Day
Attached Files
N/A