The BHG.com Digital Director is the editorial brand lead for the digital extensions of Better Homes & Gardens. Our ideal candidate is a strong leader who’s passionate about creating authoritative, engaging digital home and lifestyle content.
Our Digital Director must have a deep understanding of the core audience and the consumer journey, and the ability to manage the editorial/social team and motivate the staff to meet our KPIs and brand goals. They are adept at creating data-driven content that’s authentic, clicky, and rigorously researched, with exceptional editing and writing skills, a stream of fresh ideas, and a stable of writers and influencers to tap.
They must also be detail and deadline-driven to track on the day-to-day tasks that are crucial to our business, highly organized, collaborative, and adept at using analytics and current SEO and social best practices to make editorial decisions. She/he will work with stakeholders across the digital organization to ideate editorial programs and franchises that both drive engaged audience and create meaningful sponsorship opportunities.
The ideal candidate also has experience managing a budget, producing and/or appearing as talent in video and photo shoots, overseeing social media, and using tools like content management systems, Google Analytics, and Photoshop. She/he should also have a passion for home décor, DIY projects, gardening in any form, and simply living a creative life in whatever form that may take.
Digital Content Director, BHG.com
Job Summary
The BHG.com Digital Director is the editorial brand lead for the digital extensions of Better Homes & Gardens. Our ideal candidate is a strong leader who’s passionate about creating authoritative, engaging digital home and lifestyle content.
Our Digital Director must have a deep understanding of the core audience and the consumer journey, and the ability to manage the editorial/social team and motivate the staff to meet our KPIs and brand goals. They are adept at creating data-driven content that’s authentic, clicky, and rigorously researched, with exceptional editing and writing skills, a stream of fresh ideas, and a stable of writers and influencers to tap.
They must also be detail and deadline-driven to track on the day-to-day tasks that are crucial to our business, highly organized, collaborative, and adept at using analytics and current SEO and social best practices to make editorial decisions. She/he will work with stakeholders across the digital organization to ideate editorial programs and franchises that both drive engaged audience and create meaningful sponsorship opportunities.
The ideal candidate also has experience managing a budget, producing and/or appearing as talent in video and photo shoots, overseeing social media, and using tools like content management systems, Google Analytics, and Photoshop. She/he should also have a passion for home décor, DIY projects, gardening in any form, and simply living a creative life in whatever form that may take.
Essential Job Functions
Manage, educate, and motivate editorial and social team to create high-quality content, programs, and products that meet Meredith Digital KPIs. Work with senior content director to execute content and social strategy. Oversee editorial calendar and content mix. Work with staff editors and freelance writers to assign, top edit, and optimize content using best practices. Produce and write special packages and projects, including editorial programs with sponsor integration. Manage editorial tests to validate and support consumer journey. Glean actionable insights from content metrics and educate team.
Serve as brand lead and liason for BHG.com editorial with internal stakeholders. Work with growth/audience, SEO, product, sales and marketing, product marketing, and other teams to develop and support products and campaigns that drive acquisition and retention, and help us meet brand OKRs. Work with other teams within the Home vertical as needed to drive vertical goals.
Coordinate with video team and editorial/social team to conceptualize and execute video series. May also appear as talent in video and media appearances as appropriate.
Other regular tasks such as: manage budget, RFP and sponsored program ideation, attend events to cultivate influencer talent, and social media projects.
Minimum Qualifications and Job Requirements
Education:
Bachelor’s Degree
Experience:
Minimum of 7-8 years in digital media, ideally with a focus on home and lifestyle editorial content.
Specific Knowledge, Skills and Abilities:
Skilled in top editing, writing highly-clickable display copy, writing engaging content, SEO, newsletters, CMS (Drupal or similar), social media, video execution, Google Analytics, Chartbeat and other similar analytics tools, and influencer outreach.
% Travel Required (Approximate): 5%
This job is open to candidates located or open to relocate to Des Moines, Iowa OR New York, NY.
It is the policy of Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Meredith will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing Meredith.Human.Resources@meredith.com.
Meredith participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees#NMG#
