Job Details
Digital Content Producer
Summary
A Digital Content Producer (DCP) writes, updates, and shares stories ranging from local news flips to breaking and nationally trending stories for wdtn.com with the goal of growing website pageviews and users.
Category
Digital Media
Producers
Social Media
Writers
Location
Dayton, Ohio Area
Time Period
Full Time
Posted Date
Sep 26, 2023
Start Date
N/A
End Date
N/A
Job Description
A Digital Content Producer (DCP) writes, updates, and shares stories ranging from local news flips to breaking and nationally trending stories for wdtn.com with the goal of growing website pageviews and users.
A DCP is a passionate writer and leader who takes initiative and thinks critically and independently. As the first person to get real-time news out to the DMA, a DCP’s deadline is always now.
DCP must prioritize growing wdtn.com’s web/app traffic while balancing and maintaining journalistic integrity.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
A DCP is a passionate writer and leader who takes initiative and thinks critically and independently. As the first person to get real-time news out to the DMA, a DCP’s deadline is always now.
DCP must prioritize growing wdtn.com’s web/app traffic while balancing and maintaining journalistic integrity.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
- Be the first to report breaking news stories
- Monitor analytic tools (Google Analytics & Chartbeat) social media (Tweetdeck & Crowdtangle), alerts, all regional media for interesting and/or trending stories
- Write daily flip stories (avg. 8 stories+/day) that are packaged in a way that grows pages per session and time on page while utilizing SEO best practices to grow website search traffic
- Constantly monitor competition to ensure no flip stories across the DMA are missed
- Proofread, package, and promote stories from third-part feed partners (Nexstar Wire, NewsNation, AP, NBC, etc.)
- Proofread, package, and promote broadcast reporter stories
- Work with producers and news field crew on adding video to web stories
- Communicate, coordinate, and collaborate with other members of the newsroom
- Manage passive livestreams
- Push engaging and breaking stories on mobile app
- Generate meaningful audience engagement on social media without baiting
- Develop new digital content ideas for wdtn.com
- Possess journalistic integrity and understanding of view needs and expectations
SPECIALIZED KNOWLEDGE/SKILLS/ABILITIES:
- Proficiency in AP Style writing
- Familiar with the FOIA and RTK process
- Familiar with SEO importance and best practices
- Expert in writing accurate, in-depth, digital news stories
- Expert in finding and pitching resonating story ideas that grow web traffic
- Comfortable with cold calling to develop stories
- Highly detail-oriented with an instinct for newsroom judgement
- Must be self-starting in seeking out engaging shareable stories
- Must possess journalistic integrity and understanding of reader needs and expectations
EDUCATION/EXPERIENCE:
- Bachelor’s Degree in Communication, Marketing, Journalism, or a related field. Equivalent experience may substitute.
- Expertise with CMS workflow, digital storytelling tools and FOIA and RTK process is preferred.
WORK ENVIRONMENT/PHYSICAL REQUIREMENTS:
- High stress, high energy environment with deadline pressures.
- Some travel may be required.
Job Type
Full Time
Weekly Limit
N/A
Shift
Day
Attached Files
N/A