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Digital Content Producer, WFTS

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Digital Content Producer, WFTS

• Intermediate Level
Skills: Social Media Editor Digital Media Writers Producer

Summary

WFTS, The E.W. Scripps Company ABC affiliate in Tampa, Florida, is looking for a Digital Content Producer to join our team. The Digital Content Producer will organize, write scripts and update content on digital platforms with a primary focus on local websites, mobile apps, and social media platforms.

Category Digital Media  Editor  Producers  Social Media  Writers 
Location Tampa/St. Petersburg, Florida Area
Time Period Full Time
Posted Date Dec 04, 2023
Start Date N/A
End Date N/A

Job Description

WFTS, The E.W. Scripps Company ABC affiliate in Tampa, Florida, is looking for a Digital Content Producer to join our team. The Digital Content Producer will organize, write scripts and update content on digital platforms with a primary focus on local websites, mobile apps, and social media platforms. Create compelling content that is aligned with and enhances the station's and/or Scripps brand.

WHAT YOU'LL DO:
  • Write and edit content including headlines, short news alerts and teases, enhancing content with outside links, maps, slideshows.
  • Publish and manage content on multiple digital platforms, including the station's local website, mobile and social networks using current production and web-delivery tools.
  • Produce digital video when assigned.
  • Assist in the newsgathering process by verifying facts, updating stories with newest information, and contacting sources for stories.
  • Assist in online coverage of major news events, breaking news and severe weather to ensure high quality, consistent community coverage online.
  • Fill-in duties on assignment desk as needed.  Coordinate with field crews on assignment.
  • Tune in TVU’s and other video sources in microwave for OTT, OTA and digital streams.
  • Build out special sections and site features to enhance coverage and increase user engagement.
  • Update and interact with fans/followers on social media.
  • Host content for digital platforms as assigned.
  • Coordinate with editorial and technical staff to facilitate the migration of multimedia content to new media platforms, including video, audio, still photos and graphics.
  • Work with other departments, including sales and marketing, as needed on site and/or station initiatives that require content integration.
  • Optimize the user experience by tracking live web metrics and user experience best practices.
  • Apply Search Engine Optimization (SEO) best practices to every piece of content.
  • Perform other duties as assigned.
WHAT YOU'LL NEED:
  • BS/BA in related discipline preferred or equivalent years of experience
  • Generally 3+ years of experience in related field preferred
WHAT YOU'LL BRING:
  • Skilled with content management systems, hypertext markup language (HTML), audio editing, image editing, cascading style sheets (CSS) and social networking
  • Must have a strong desire to focus on web-based content
  • Must have basic HTML formatting skills and working  knowledge file transfer protocol (FTP)/publishing web content 
  • Must be creative, have good people skills and be able to handle deadline pressure and multi-tasking 
  • Must have knowledge and experience with still-image photography using digital cameras/handheld video cameras
  • Must have working knowledge of how to use and update social media platforms 
  • Must have photo editing skills with ability to manipulate, crop, enhance images as needed for publishing on website 
  • Basic video editing skills a plus 

Job Type Full Time 
Weekly Limit N/A
Shift Day
Attached Files
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