- Digital Content Producer, WTKR

Job Details

Digital Content Producer, WTKR


Digital Content Producer, WTKR

• Emerging Level


WTKR/WGNT, The E.W. Scripps station in Norfolk, Virginia is searching for a Digital Content Producer to create impactful journalism daily.

Category Digital Media  Producers  Social Media  Video Editor  Writers 
Location Norfolk, Virginia Area
Time Period Full Time
Posted Date Jan 18, 2023
Start Date N/A
End Date N/A

Job Description

The Digital Content Producer researches, organizes, writes scripts and updates content on digital platforms with a primary focus on the station’s websites, mobile apps, social media pages and OTT platforms. The Digital Content Producer is responsible for creating compelling digital content that furthers our station’s mission to tell stories that are important to the people who live, work and play in Coastal Virginia and Northeast North Carolina. When you’re not owning the big story of the day, you can enjoy the beautiful beaches, harbors, parks and hiking trails our community offers, with more than 210 days of sunshine each year!

  • Writes and edits online content, including digital news scripts, headlines, short news alerts and teases
  • Enhances digital content with outside links, maps, slideshows
  • Publishes and manages content on multiple digital platforms, including the station's local website, mobile and social networks using current production and web-delivery tools
  • Coordinates and schedules live video streams on station website, social media and OTT platforms
  • Produces digital video when assigned
  • Assist in online coverage of daily news events, major news events, breaking news and severe weather
  • Build out special sections and site features to enhance coverage and increase user engagement
  • Updates and interacts with fans/followers on social media
  • Coordinate with editorial and technical staff to facilitate the migration of multimedia content to new media platforms, including video, audio, still photos and graphics
  • Work with other departments, including sales and marketing, as needed on site and/or station initiatives that require content integration
  • Optimizes the user experience by tracking live web metrics and user experience best practices
  • Applies SEO best practices to every piece of content
  • BS/BA in related discipline or relevant experience
  • 2 years of professional experience in digital content related field preferred
  • Experience with Content Management Systems, HTML, AP style, Audio Editing, Image Editing, CSS and Social Networking preferred
  • Must have a strong desire to focus on web-based content
  • Must have basic HTML formatting skills and knowledge of how to FTP/publish web content
  • Must be creative, be a team player, have good people skills and be able to handle deadline pressure and the ability to multi-task
  • Must have excellent written and verbal communication skills and interpersonal skills
  • Must be an excellent writer, including digital headlines
  • Must have working knowledge of how to use and update social media platforms 
  • Must have photo editing skills with ability to manipulate, crop, enhance images as needed for publishing on website and social media
  • Experience with video editing and still-image photography preferred 
  • Working knowledge of editorial news judgment and journalistic law & ethics
  • Solid understanding of multimedia file formats and strong computer skills

Job Type Full Time 
Weekly Limit N/A
Shift Day
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