Productions.com - DIRECTOR, BRAND MARKETING & STRATEGIC PLANNING

Back to Search

Job Details

DIRECTOR, BRAND MARKETING & STRATEGIC PLANNING

job-img

DIRECTOR, BRAND MARKETING & STRATEGIC PLANNING

• Expert Level
Skills: Marketing / Advertising / Pr Services Project Management Business Strategy & Development

Summary

FOX Sports is seeking a Director, Brand Marketing & Strategic Planning. This role will directly support the Vice President, Brand Marketing. As a Brand Director, we are looking for a candidate who can provide strategic marketing experience, leadership, creativity, and innovative expertise and who has acquired a solid reputation for effective marketing campaigns.

Category Digital Media  Marketing / Advertising / Pr Services  Project Manager  Social Media 
Location Greater Los Angeles Area
Time Period Full Time
Posted Date Mar 11, 2024
Start Date N/A
End Date N/A

Job Description

FOX Sports is seeking a Director, Brand Marketing & Strategic Planning.  This role will directly support the Vice President, Brand Marketing.  As a Brand Director, we are looking for a candidate who can provide strategic marketing experience, leadership, creativity, and innovative expertise and who has acquired a solid reputation for effective marketing campaigns.  The ideal candidate is skilled in developing collaborative partnerships with key internal and external partners, relationship building, account management, and multi-platform marketing initiatives.

A SNAPSHOT OF YOUR RESPONSIBILITIES
  • Develop a comprehensive brand strategy that aligns with the company's goals and objectives for key sports properties including defining the brand positioning, target audience, key messaging, and overall marketing plan
  • Plan and execute campaigns and promotions that drive brand awareness, engagement, and viewership including collaborating with on-air promos, production, PR, digital, media, and creative teams to develop compelling 360 campaigns
  • Manage relationships and processes with key internal departments (on-air creative, programming, digital/social, PR, sales, research, distribution partners, affiliate stations, FOX Deportes) for day-to-day operations and long-range planning
  • Work alongside our research group to understand viewer preferences, behavior, and trends to help inform content development and brand strategies to effectively reach and engage the target audience
  • Monitor the performance of on-air branding initiatives, track key metrics, and analyze data to measure the effectiveness of brand campaigns including making data-driven decisions and adjustments to optimize brand strategies and improve results
  • Stay updated on industry trends, competitor activities, and market dynamics to identify opportunities and challenges for the brand to help in developing strategies that differentiate the company's brand and maintain a competitive edge
  • Stay up to date on pop culture and trends and recommend non-traditional news-making activities and PR stunts
  • Lead a team in the concept development of key brand deliverables (e.g., research insights, tactical plans, media buying deliverables, brand performance metrics, etc.) idea conception, development, and execution of campaigns that meet network objectives and help create custom opportunities for the brand
  • Organize and contribute to weekly planning meetings with cross-functional teams (Media, Programming, Production, Affiliate) to ensure alignment on plans and initiatives
  • Establish strong and collaborative relationships with key internal and external partners
  • Oversee activation campaigns from conception to completion, managing the entire process from strategy to execution
  • Generate innovative ideas for influencers, activations, and digital content
  • Coordinate events of varying scales
  • Conceptualize and create ground-up experiences, ensuring tangible results, viral impact, or business growth
  • Provide detailed performance analysis of all marketing plans and initiatives pre/post-event
  • Work with the Media team on media efforts
WHAT YOU WILL NEED
  • 8+ years of experience in sports marketing, entertainment marketing, and project management
  • Knowledge/experience in television and broadcasting
  • Ability to manage internal and external cross-functional relationships and partnerships
  • Ability to manage and influence other managers and professionals
  • Ability to identify and support opportunities for continued improvement across business
  • Sports knowledge
  • Respect for others and a strong belief that others should do this in return
  • Innovative Mindset: A passion for exploring new technologies and frameworks to improve product performance and elevate user experience
  • Collaborative Spirit: Ability to work effectively within a team, contributing ideas and solutions while valuing collective success. An understanding that not all businesses are the same but you can find ways to extend our personalization frameworks to deliver value across the board
  • Strategic thinker with the ability to be a part of a team, as well as exhibit leadership qualities
  • Executing tasks with professionalism and business experience
  • Excellent verbal and written communication skills including presentation and negotiation skills
  • Effective time management and organizational skills – ability to prioritize and multi-task on a high-profile, high-volume portfolio
  • Strong work ethic
  • Self-motivated, detail-oriented, and takes initiative to get the job done
  • Growth mindset and desire for continued knowledge-sharing and learning
  • Talent for creating a nurturing environment for creativity and innovation
  • Comfortable with individuals of all levels and able to maintain professional relationships
Pursuant to state and local pay disclosure requirements, the pay range for this role, with final offer amount dependent on education, skills, experience, and location is: $140,000.00-172,000.00 annually for California. 

Job Type Full Time 
Weekly Limit N/A
Shift Day
Attached Files
N/A