- Director of Content & Creative

Job Details

Director of Content & Creative


Under the direction of the Vice President, Broadcast, Content & Creative, the Director of Content and Creative oversees the design, direction, development and production for our entire brand, including live, livestream, digital and linear platforms.

Category Digital Media  Marketing / Advertising / Pr Services  Social Media 
Location Tampa/St. Petersburg, Florida Area
Time Period Full Time
Posted Date Sep 22, 2023
Start Date N/A
End Date N/A

Job Description

Under the direction of the Vice President, Broadcast, Content & Creative, the Director of Content and Creative oversees the design, direction, development and production for our entire brand, including live, livestream, digital and linear platforms. This director will oversee content production, creative direction, lifestyle copywriting and photography. More importantly, this role plays a key role in deciding the HSN look, feel, and expression. The role is a mix of creative vision setting, digital savvy, inspirational leadership and technical expertise. The role leverages strong creative direction and content experience to ensure that HSN’S aesthetic point-of-view and voice are consistent across all customer touch points, while ensuring the effectiveness of the content we create.

Job Description
Establishes and directs the aesthetic look and feel of our digital, social and on-air (non-live) content, including:
  • Website –
  • Email
  • Social
  • Print
  • Promos
  • Lifestyle vids
  • Leads a cross functional team of creative art directors, photographers, editors, designers, copy writers and content producers to concept, create, publish and measure productive content of all kinds, including video, still photography and graphics
  • Leads content for, print, social, apps, email and television
  • Responsibilities include setting strategy and tactics to align all content to the overall vision of the HSN
  • Defines and collaborates to align on HSN’s content production strategy and ensures that strategic objectives are met leveraging the right content on the right platform to create engaging customer experiences
  • Leads the Content and Creative team’s key functions responsible for both core content and innovation on new platforms
  • Champions the brand by establishing how we are integrated into each piece of content
  • Proactively manage the creative look and feel of all content and provide guidance in how to improve and modernize our output
  • Partners with other leaders of the Broadcast and Content Development to constantly challenge and improve how we bring our brand to life
  • Align with goals of broader organization as well as Broadcast and Content development team (including revitalizing our Broadcast, connecting with our customer and increasing our influence). Bring forward ideas to try, learn and improve how we bring content to our customer
  • Responsible for hiring and performance management of a cross functional team of Creatives, Producers and Analysts
  • Develop a team of future leaders and world-class content creators
  • Responsible for managing departmental budgets, including purchasing, invoice approval, contract negotiation, variance tracking, long-term budgeting and goals
  • Expertise delivering creative content, strategy and direction for:
  • Web –,, etc.
  • Video content on multiple platforms
  • Email
  • Social – Facebook, TikTok, Instagram, Twitter
  • Print
  • Experience working across content platforms
  • Ability to provide creative direction and direct feedback
  • Exceptional story-telling skills and design talent. The ability to recognize and drive great creative work
  • Strength connecting multi-dimensional business knowledge to identify the types of content that will deliver the biggest ROI
  • Operates with effective, well balanced combination of strong functional expertise and organizational savvy to drive and deliver key business results
  • Heads a team of Creative leads designing and influencing our approach to content
  • Establishes and directs procedures, standards, and best practices
  • Communicates clear vision and quality expectations for large cross functional team
  • Ability to teach/nurture creative talent within the group.
  • Passion for business and not satisfied with status quo – always thinking of way to improve and grow
  • Excellent analytical, interpersonal and problem solving skills
  • Collaborative worker comfortable working in a fast changing, highly matrix organization
Education: Bachelor’s degree in Fine Arts, Design, Marketing, Advertising, Communications or a related field

  • 10+ years creative leadership experience with passion for new technology
  • Proven experience leading large diverse teams with a focus on culture, engagement and optimizing team productivity
  • Dynamic, creative personality, effectively engaging in influencing the organization
  • Well rounded portfolio of work demonstrating the ability to lead content creation across platforms supporting multiple product categories and marketing strategies

Job Type Full Time 
Weekly Limit N/A
Shift Day
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