- Graphic Designer

Job Details

Graphic Designer


Graphic Designer

Salary: $47,414 - $53,722
• Emerging Level


The primary purpose of the Graphic Designer is to create the visual elements that bring the PBS North Carolina brand to life. Through visual design and illustration, this position creates the key graphic elements that represent our brand, various programming, education, and fundraising efforts.

Category Art Department  Graphic Design  Marketing / Advertising / Pr Services 
Location Raleigh-Durham, North Carolina Area
Time Period Full Time
Posted Date Oct 18, 2023
Start Date N/A
End Date N/A

Job Description

The primary purpose of the Graphic Designer is to create the visual elements that bring the PBS North Carolina brand to life. Through visual design and illustration, this position creates the key graphic elements that represent our brand, various programming, education, and fundraising efforts. 
  • This involves creation of marketing collateral, logo & title treatment designs, creation of online graphics and supporting broadcast elements that align with the client's strategic needs. 
  • This role works to ensure a clear, informative and engaging experience utilizing a variety of professional design techniques. 
  • Some projects may require illustration work. 
  • This role will work collaboratively with the education, content, development, and the creative services teams to determine the best solutions for each project. 
  • This role partners with each team to ensure delivery of final graphic packages. 
  • Design work and timelines will be independently managed. 
  • This role creates marketing messaging in support of education initiatives, fundraising efforts, viewer information, brand communication and public safety. 
  • To achieve these goals, this position is responsible for creative, efficient, accurate and timely creation of graphic elements and messages. 
  • This role also organizes and maintains upkeep of graphics libraries and templates. 
  • The responsibilities of the position involve setting priorities and strategies for each project (planning), and the carrying out of these activities within budget and on schedule (implementation). 
  • This position requires the ability to work with a great deal of independence, exercising sound judgment, and operating with a high level of understanding of organizational mission, goals, and strategies. 
  • It also requires highly developed professional communications skills, particularly in the areas of graphic design, commercial printing /production, and how communications media work.
This position may be eligible for a hybrid work arrangement, consistent with System Office policy. UNC System employees are generally required to reside in North Carolina, within a 2-hour commuting distance of their assigned duty station.

Minimum Education, Experience, and Skills
  • High school diploma or equivalency and two years of visual/graphic arts experience related to the area of assignment; or equivalent combination of training and experience. 
  • All degrees must be received from appropriately accredited institutions.
Required Competencies
Knowledge – Technical: 
  • Thorough knowledge of design and visual art concepts and practices pertinent to the area of responsibility (i.e. Photography, printmaking, printing, filmmaking, typography, imaging, graphic design, Web design). 
  • Ability to determine, utilize, and apply standard and specialized techniques and technology. 
  • Ability to use a variety of moderately complex processes, procedures and techniques. 
  • Thorough knowledge of incorporating various hardware and software packages, as well as traditional design methods. 
  • Thorough knowledge of organizational principles of design and visual art elements. 
  • Ability to promote subject matter in a wide variety of visual media. 
Client/Customer Service: 
  • Ability to develop and maintain solid relationships with clients and customers by listening, understanding, and responding to client/customer needs. 
  • Ability to consult and offer support to clients/customers as it relates to the area of responsibility.
  • Ability to advise clients/customers on a range of options for the visualization and communication of information. 
  • Ability to assess client/customer needs and determine appropriate outlet, method, audience, and scope. 
  • Ability to provide knowledgeable guidance in combining budgetary parameters with design requirements.
Project Management: 
  • Ability to consult with and determine client/customer needs and project parameters. 
  • Ability to plan and manage multi-faceted and specialized projects. 
  • Ability to conceptualize and create visual art as it relates to the area of responsibility from creation (the idea stage) through delivery (final product). 
Technical Solution Development: 
  • Ability to maintain, learn, and stay current with developments and trends as they relate to visual arts. 
  • Thorough knowledge of troubleshooting techniques as they relate to software, hardware, and equipment problems, and ability to determine the best approach to resolve the problem.
Preferred Experience and Skills

* Knowledge of design and communications 
* Familiarity in the creation of graphics for a variety of media, including but not limited to logos, brochures, flyers, banners, signage, posters, websites, emails, social media, print & digital advertising 
* Experience designing for education audiences including educators, children, caregivers, parents, etc. 
* Expertise in Adobe Creative Cloud programs including Illustrator, Photoshop and InDesign to deliver well-executed projects 
* Familiarity creating graphics within established brand guidelines 
* Familiarity with current design, photography and typography trends 
* Expertise in design best-practices 
* Excellent interpersonal and communication skills 
* Ability to be collaborative and flexible in working cross-departmentally and with shifting priorities 
* Ability to work on many projects simultaneously and under deadline is a must 
* Must possess ability to work independently under strict timelines in an organized manner 
* Experience working with Copywriters, Designers and Producers 
* Experience presenting complex graphics projects to key stakeholders and senior leadership in a clear and concise manner

Recruitment Salary Range: $47,414 - $53,722

Posting Close Date: 10/25/2023 7:00 p.m. EST 

Job Type Full Time 
Weekly Limit N/A
Shift Day
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