Job Details
Influencer Communications Manager - Disney Experiences (DX)
Influencer Communications Manager - Disney Experiences (DX)
Summary
As part of the Disney Experiences (DX) Global PR team here at The Walt Disney Company, we are looking for a dynamic teammate to join us as an Influencer Communications Manager, responsible for leading influencer programming.
Category
HR/Recruiting/Staffing
Project Manager
Location
Greater Los Angeles Area
Time Period
Full Time
Posted Date
Dec 21, 2023
Start Date
N/A
End Date
N/A
Job Description
As part of the Disney Experiences (DX) Global PR team here at The Walt Disney Company, we are looking for a dynamic teammate to join us as an Influencer Communications Manager, responsible for leading influencer programming. This role is part of a specialized bi-coastal team that works closely with partners across the DX segment to elevate stories among key advocates and content creators. Up to the task? Then we encourage you to apply!
What You Will Do
As part of this growing team, this Manager will:
What You Will Do
As part of this growing team, this Manager will:
- Drive influencer strategy for Disneyland Resort in Anaheim, California. Provide support for other Disney Experiences segment businesses, including runDisney, Disney’s Fairy Tale Weddings and Travel Agency Sales
- Align with site/LOB teams on campaign/project objectives and creator deliverables. Design content-generating programming that’s creative, engaging, and tailored to influencers’ preferences
- Manage activation planning and on-site hosting, identifying immersive creator content opportunities for individual experiences, meet-ups, and large-scale events. Partner with Special Events on budget allocations
- Conceptualize and implement segment-led tentpole programs, including Disney Creators Lab and Disney Creators Celebration
- Cultivate relationships with creator contacts through proactive outreach, regular communication, and when applicable, on-site hosting
- Discover new creator contacts and contribute to the team’s expanding network of influencers
- Report on campaign/project results and leverage data/metrics to provide valuable insights
- Stay apprised of emerging social media features/trends and lean into platform-specific programming and content opportunities for target creators
Required Qualifications & Skills
- 5+ years of proven experience in communications/public relations and/or influencer marketing
- Excellent writing and storytelling, presentation, and research skills, with an understanding of how to effectively communicate with different audiences
- Experience leading projects and campaign initiatives with an understanding of overarching goals, objectives, and relevant considerations
- A strategic approach and flair for innovative thinking, and a unique personal and professional perspective
- A standout teammate who loves working collaboratively on projects and isn’t afraid to share “blue sky” ideas
- Experience monitoring communications programs and using data to inform strategy
- Flexible, organized, and can balance multiple projects simultaneously, while paying close attention to detail
Preferred Qualifications
- An appreciation for the Disney brand and an understanding of the many global businesses represented within Disney Experiences (DX)
- Willingness and ability to work a flexible schedule as needed
Education
- Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field
The hiring range for this position in California is $112,100.00 to $150,200.00 per year.
Job Type
Full Time
Weekly Limit
N/A
Shift
Day
Attached Files
N/A