Job Details
Lead- Social Media
Lead- Social Media
Summary
As the Social Media Head, you will be responsible for building brand love and fostering digital communities for Disney+ Hotstar through social media channels; esp. to drive advocacy & engagement for both brand and content.
Category
Digital Media
Marketing / Advertising / Pr Services
Social Media
Location
India
Time Period
Full Time
Posted Date
Aug 16, 2022
Start Date
N/A
End Date
N/A
Job Description
The ideal person should have a proven track record of social media marketing, a good blend of strategic thinking and creative story-telling, and mentorship.
YOUR KEY RESPONSIBILITIES
YOUR KEY RESPONSIBILITIES
- Make D+ H the most loved entertainment brand in the country!
- Own the development & implementation of a strategic social media marketing plan that aligns with, and drives, business goals
- Lead a team of energetic and passionate social media managers, and manage agency relationships
- Build and grow a community of deeply engaged fans of the brand by leveraging our iconic IPs, extensive content library and compelling new content we release week on week
- Grow followership and engagement across YT, IG and FB by 50% y-o-y
- Leverage deep understanding of digital audiences and pop-culture to Craft and Execute outstanding Social Media campaigns to support key Title launches across Hindi Originals, Shows, Disney+ and Marvel content and Live Sports, making each of these Titles/Events highly conversational and buzz-worthy
- Collaborate closely and effectively with team members across Content, Marketing, Internal Creative comms etc, elevating the work of cross functional teams
- Own the end to end measurement agenda on social and craft data-led future strategies for the brand
WHAT TO BRING
- Master’s degree or equivalent, preferably in Marketing or Business Administration
- 10-15 years of experience in Digital Marketing/Social Marketing/Digital Agency/Media Company working with large brands
- Minimum 6-8 yrs. experience in Ownership of Social presence and Community management for brands with sizeable digital audiences
- Highly collaborative, with a strong bias for action and team mindset
- Hands-on experience developing insights from social listening. Detailed understanding of social analytics across channels. Ability to synthesize data from many sources into actionable insights
- Highly informed and thoughtful perspectives on social platforms. Ability to adapt brand expression and campaign strategy to relevant social channel experiences and strategy
- Strong knowledge of digital media, current local trends in media consumption and marketing opportunities
Job Type
Full Time
Weekly Limit
N/A
Shift
Day
Attached Files
N/A