Job Details
Manager, Marketing
Manager, Marketing
Summary
This position contributes to developing and building the sports brand marketing strategy and marketing plans in Brazil in Max with a major focus on UEFA Champions League and Paulistão broadcast rights.
Category
Marketing / Advertising / Pr Services
Project Manager
Location
Brazil
Time Period
Full Time
Posted Date
Mar 14, 2024
Start Date
N/A
End Date
N/A
Job Description
This position contributes to developing and building the sports brand marketing strategy and marketing plans in Brazil in Max with a major focus on UEFA Champions League and Paulistão broadcast rights.
The Sports Marketing Manager is a creative, strategic, goals-oriented, bold storyteller, and passionate person. The role will have a broad multi-cultural and social vision to work alongside the Regional Marketing, Distribution & Ad Sales, Partner Marketing, PR/Comms, Media, Production, and Product teams to achieve the business objectives.
The role holder will need to successfully coordinate with a broad range of internal and external stakeholders in WBD, our Sports Networks, and regional partners to ensure campaigns work within the overall marketing strategy, are seamlessly executed, and drive subscriber acquisition and retention.
Your role accountabilities
- Lead the implementation of the Brand strategy and Marketing plans MAX Sports offers in Brazil.
- Create, lead, and execute the GTM plans for the main sports broadcast rights UEFA Champions League, Women’s UEFA Champions League, and Paulistão.
- Define and prioritize Brand campaigns for Sports platforms to drive acquisition and retention.
- Work hand in hand with creative and planning teams to build sports marketing plans according to relevant local insights.
- Partner with product and performance marketing teams to ensure subscriber communications align with brand proposition.
- Coordinate with regional marketing teams to ensure marketing efforts are consistent with the overall marketing and brand framework.
- Manage marketing budgets and synchronize other areas' budgets for the benefit of the GTM plans.
- Utilize data, analytics, and insights to measure marketing effectiveness and drive decision-making.
- Effectively build and maintain strong partnerships in a highly matrixed organization, managing multiple stakeholders
- Partner with research and analytics to continue to refine methodologies for measuring the impact of all paid media and marketing efforts.
- Partner with Publicity and Media teams to coordinate messaging and maximize exposure through earned and paid media.
- Leverage existing owned digital platforms and social media channels to cultivate an audience and convert to subscribers.
- Interface with the team in charge of distribution partners to help support marketing campaigns. Strategize ways to share and leverage assets and tactics.
Qualifications & Experience
- Bachelor´s degree in related areas
- Fluency in English
- Experienced in marketing PTV (basic, premium) and DTC (performance-oriented).
- Digital product marketing experience, acquisition, retention, and growth marketing perspective is a must.
- Experience in using data-driven marketing to support decisions.
- Experience in launching and sustaining major global brands, content, or franchises.
- Have worked on projects from creative development, and strategy through to execution
- Media, entertainment, and/or Sports marketing experience – to strategy and execution is a plus.
- Experienced in leading others in a matrixed environment.
- Previous experience in sports marketing either within a major television broadcaster, studio or SVOD service is nice to have.
- Ability to travel internationally based on business needs.
Job Type
Full Time
Weekly Limit
N/A
Shift
Day
Attached Files
N/A