Job Details
Marketing Manager, KNXV
Marketing Manager, KNXV
Summary
KNXV/KASW, the Scripps ABC and CW station in Phoenix, AZ is hiring a Marketing Manager! The Marketing Manager leads a team of multi-media marketing and commercial production experts to execute a strategic plan to increase brand awareness, ratings and revenue.
Category
Digital Media
Marketing / Advertising / Pr Services
Social Media
Video Editor
Video Producer
Writers
Location
Phoenix, Arizona Area
Time Period
Full Time
Posted Date
Nov 29, 2023
Start Date
N/A
End Date
N/A
Job Description
KNXV/KASW, the Scripps ABC and CW station in Phoenix, AZ is hiring a Marketing Manager! The Marketing Manager leads a team of multi-media marketing and commercial production experts to execute a strategic plan to increase brand awareness, ratings and revenue.
WHAT YOU'LL DO:
WHAT YOU'LL DO:
- Manage team of multi-media marketing specialists and client production specialists to ensure the highest quality news promotion and commercial production products.
- Assist in implementing and executing a strategic plan to solidify brand and retain and recruit viewers. Works with sales department to maintain and grow client production base.
- Performs daily tactical implementation of the station brand, while interpreting research to focus messaging to attract viewers. Working with sales department to recruit new sales clients for their production needs.
- Ability to write, produce and edit effective spots. (news promotion, special projects and/or commercials)
- Monitor all creative messaging to reflect brand in all promotion (news, special projects, all outside media, sales and community projects.
- Assist with all digital and traditional marketing plans (online, social media, on-air, cable, radio, outdoor, etc.)
- Foster an environment of inclusion and mentorship to other department members, with a concentration of growing and developing each members’ skill set.
- Works with Creative Director to strategize and execute all station promotion efforts.
- Works with Creative Director and Sales Department to generate new streams of production revenue.
- Prioritize and implement new projects and technologies as they become available.
- Assist in the placement and execution of efficient and effective outside media buys.
- Acts as interim Creative Director when needed.
WHAT YOU'LL NEED:
- Bachelor’s degree in Communications and/or Marketing preferred
- Minimum 5 years broadcast/social media experience with an emphasis in strategically and creatively marketing to recruit and retain viewers.
WHAT YOU'LL BRING:
- Must be proficient in non-linear editing
- Strong written and verbal communication skills
- Knowledge of social media marketing concepts, including posting on social media platforms
- Detail-oriented, driven to succeed, competitive and able to execute responsibilities with minimum supervision.
- Ability to manage multiple projects
ADDITIONAL CONSIDERATIONS:
- Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits.
Job Type
Full Time
Weekly Limit
N/A
Shift
Day
Attached Files
N/A