Job Details
Media Manager
Media Manager
Summary
The ESPN Media team is tasked with driving new subscriber growth for ESPN+. The team is responsible for the planning, execution and optimization of user acquisition, retention and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel.
Category
Digital Media
Marketing / Advertising / Pr Services
Project Manager
Location
Greater New York City Area
Time Period
Full Time
Posted Date
Jan 12, 2024
Start Date
N/A
End Date
N/A
Job Description
The ESPN Media team is tasked with driving new subscriber growth for ESPN+. The team is responsible for the planning, execution and optimization of user acquisition, retention and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking.
Responsibilities:
Responsibilities:
- Develop comprehensive digital media strategies, with a focus on programmatic and social channels, to meet performance goals and drive user acquisition and retention for ESPN+
- Effectively manage media budgets, optimizing spend across different channels to maximize ROI and meet campaign objectives
- Collaborate with a multi-disciplinary team (in-house and external agency) to plan and implement tactical media plans with excellence
- Develop a test and learn roadmap to continuously improve the efficiency and incrementality of media campaigns; including but not limited to creative, messaging and audience targeting
- Assess campaign performance in real-time through regular reporting, provide feedback on optimizations to ensure plans deliver on KPIs, and develop insights for future campaigns
- Understand and implement audience strategies, particularly as they pertain to media targeting, including 1P and 3P data usage
- Monitor and report on the performance of digital performance marketing campaigns
- Work closely with creative teams to ensure that ad creatives align with campaign objectives and resonate with target audiences.
- Manage media-specific documents, including media plans, objectives, strategy decks, and related functions
- Implement attribution models and measurement techniques to assess the impact of media campaigns on key business metrics
- Effectively communicate plans, targets, and expectations to external agencies and cross-functional partners
- Co-lead a team of performance media buyers
Qualifications:
- Minimum 5 years of relevant advertising agency or client-side media experience
- Exceptional understanding of the Sports/Entertainment landscape
- Firm understanding of media buying across paid channels
- Advanced understanding of the media ecosystems - e.g. CDP, DMP, DSPs
- Firm of understanding of media optimization tactic
- Works well under pressure.
- Strong analytic abilities, having a good grasp on a variety of media KPIs and how plans should be developed to best meet set forth KPIs
- Analytical and process oriented
- Strong initiative and results oriented
- Clear communicator with ability to articulate ideas, rationale and nuance
- Team player with excellent interpersonal skills
Required Education:
Bachelor’s degree or equivalent in marketing, media, communications or relevant field.
The hiring range for this position in New York, NY is $86,400.00 to $118,600.00 per year.
Bachelor’s degree or equivalent in marketing, media, communications or relevant field.
The hiring range for this position in New York, NY is $86,400.00 to $118,600.00 per year.
Job Type
Full Time
Weekly Limit
N/A
Shift
Day
Attached Files
N/A