Job Details
Product Marketing Operations Associate
Product Marketing Operations Associate
Summary
This position requires you to be based in the office 4 days per week. Are you an analytical data-minded professional who thrives on working in the marketing space? Then read on! An opportunity has arisen for a Marketing Operations Associate to join our Growth Marketing team, which focuses on driving new subscriber acquisition & increasing Disney Streaming’s profitability for Disney+ and The Disney Bundle.
Category
Marketing / Advertising / Pr Services
Project Manager
Location
London, United Kingdom
Time Period
Full Time
Posted Date
Jan 03, 2024
Start Date
N/A
End Date
N/A
Job Description
This position requires you to be based in the office 4 days per week.
Are you an analytical data-minded professional who thrives on working in the marketing space? Then read on!
An opportunity has arisen for a Marketing Operations Associate to join our Growth Marketing team, which focuses on driving new subscriber acquisition & increasing Disney Streaming’s profitability for Disney+ and The Disney Bundle. The team is responsible for the planning, execution, and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel.
As a Marketing Operations Associate you will play an essential part in driving the execution and campaign delivery of our lifecycle communications to enable the initiatives and objectives of our marketers. In addition, this role administers user lifecycle messaging tests to drive experimentation and draw learnings from strategies defined by our marketers.
The Opportunity and Responsibilities
Are you an analytical data-minded professional who thrives on working in the marketing space? Then read on!
An opportunity has arisen for a Marketing Operations Associate to join our Growth Marketing team, which focuses on driving new subscriber acquisition & increasing Disney Streaming’s profitability for Disney+ and The Disney Bundle. The team is responsible for the planning, execution, and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel.
As a Marketing Operations Associate you will play an essential part in driving the execution and campaign delivery of our lifecycle communications to enable the initiatives and objectives of our marketers. In addition, this role administers user lifecycle messaging tests to drive experimentation and draw learnings from strategies defined by our marketers.
The Opportunity and Responsibilities
- Execute messaging optimization and best practice adoption
- Traffic messages utilizing targeting capabilities while balancing against business goals
- Implement and audit all analytic encoding to enable messaging effectiveness
- Run split and multivariate tests, ensuring test protocols are administered to minimize bias
- Coordinate with the market strategist in the creation and management of marketing campaign processes
- Create and manage project plans with clearly defined deliverables and resources
- Ensure all messages conform to GDPR, and other legal or compliance requirements
- Monitor messaging programs and campaign and mitigate or flag issues to partners, include peer review/QA of editorial and journey campaigns from all global regions
The experience we require from you
- Proven experience with CRM marketing/Lifecycle channel optimization and insights
- Experience in email, push, sms, in-app messaging channels and platforms
- Proficiency in building HTML emails from assets files, make message template adjustments and have the ability to articulate more complex needs to developers
- Capable of conveying even the most complex concepts in simplified, easy to understand, and digestible terms
- Experience supporting a globally distributed stakeholder team
- Working knowledge of agile methodologies and of Jira/Confluence
- Working knowledge of email and mobile channel best practices
Job Type
Full Time
Weekly Limit
N/A
Shift
Day
Attached Files
N/A