Publicist (Paramount+ & PlutoTV)

Based in Toronto, and focused on streaming, this position will execute high-profile, consumer publicity campaigns for series and content debuting on Paramount+ & PlutoTV in Canada. The Publicist will work with the team to develop and implement scalable press strategies; working with International PR Team to secure talent for interviews; planning and hosting virtual, hybrid, and in-person press junkets, premieres, and red carpets. The position will also be responsible for writing press materials from briefings to press releases. The right candidate will be highly organized, an incredible multi-tasker, an excellent writer, proactive, and passionate about entertainment.

•    An exciting role for a dynamic and enthusiastic self-starter with a can-do attitude, the publicist will be joining the Communications and Publicity team focused on streaming, with a core focus on Paramount+ content
•    Liaising with the International team to ensure publicity opportunities are maximized, as well as managing press releases and promotional assets including screeners.
•    Careful handling of screeners and their distribution being aware of any restrictions. Working closely with Legal to ensure all assets shared with third parties are cleared and aligned. 
•    Developing digital & online coverage by developing contacts with those that cover streaming across a variety of websites and placing clips, pictures, and news pieces 
•    Nurture key relationships with influencers, digital outlets as well as traditional print, online and broadcast media 
•    Combine creativity with knowledge of the media to recognize media angles and generate positive coverage across a broad media and influencer spectrum; Advise on press angles for streaming content and take part in PR Hub brainstorms and creative thinking process. 
•    Monitor media platforms and moments in time to identify opportunities
•    Set up and execute interviews and press junkets for streaming content 
•    Execution of publicity campaigns for priority new shows & events; developing and pitching news stories, features and talent interviews 
•    Create coverage reports post campaign
•    Embrace the ‘One Paramount’ approach and encourage collaboration and team working
•    Be an ambassador for all Paramount+, internally and externally
•    Adopt and promote the Paramount values and support a culture of inclusion

What skills do you need?

•    Good publicity skills – a strong understanding of the media landscape (traditional and digital), editorial requirements and what makes a story – a keen ‘nose for news’
•    3-5 years of experience within the PR/TV/Streaming/Entertainment/media industry with good TV/Streaming contacts including editors, critics, and writers.
•    Ability to develop and maintain relationships with talent, influencers, digital outlets as well as traditional print, online and broadcast media
•    Experience in running a reactive and pro-active press office, handling incoming press enquiries, and escalating any crises led issues 
•    Polished communications professional with excellent negotiator, presenter, influencer and relationship management skills 
•    Experience with talent management from facilitating photo-shoots to stunts and press junkets, to scheduling management, travel bookings, facilitating departmental requests and ensuring talent represent the brand
•    Strong organisational and time management skills with phenomenal attention to detail and ability to work to tight deadlines under pressure and on multiple projects simultaneously
•    Self-starter / confidence in working with senior stakeholders across the wider business and internationally
•    Ideas generation to help keep the team creatively vibrant and encourage creativity and proactivity within the streaming PR team
•    Demonstrable understanding and experience of the social media landscape and platforms including YouTube, Facebook and Twitter, Vine, Instagram etc. 
•    Ability to manage both traditional and digital publicity strategies to promote streaming content, from programming to brand and events, working closely with Comms Lead for Canada and PR Agency 
•    Excellent writing ability – from press releases and corporate Q & A’s to Awards submissions.
•    Self-starter who can tackle any task no matter how big or small 
•    Personable and adaptable team player with a flexible attitude – some work required out of hours
•    A genuine passion for film and television, Paramount brands & entertainment is a must
•    Key point of contact for streaming publicity projects and support teams and projects across the VIMN portfolio
•    Work collaboratively in an integrated team to support business objectives and create impactful 360 campaigns