- Publicity & Social Media Assistant, Lifetime

Job Details

Publicity & Social Media Assistant, Lifetime


Publicity & Social Media Assistant, Lifetime

$24/hour - $30/hour
• Emerging Level


The position will report to the EVP, Publicity and Public Affairs and will assist the entire publicity and social media team with public relations and social media activities for Lifetime Television and A+E Studios.

Category Assistant  Marketing / Advertising / Pr Services  Social Media 
Location Greater Los Angeles Area
Time Period Full Time
Posted Date Mar 14, 2024
Start Date N/A
End Date N/A

Job Description

The position will report to the EVP, Publicity and Public Affairs and will assist the entire publicity and social media team with public relations and social media activities for Lifetime Television and A+E Studios. The ideal candidate must be able to handle a large volume of tasks and prioritize accurately and quickly. It is essential that this candidate is able to handle a wide range of duties and exhibits personal initiative, organization, time management and maturity. Public Relations or social media experience and general business understanding preferred. A team player with a can-do attitude is a must. What part will you play?

Publicity & Social Media Assistant:
  • Administrative: Provides administrative support to the EVP, Publicity and Public Affairs and will assist the entire publicity and social team.  Manages calendars, coordinates and sets-up conference calls, processes and submits expense reports, general filing. Coordinates and books travel for talent, including airfare, transportation, hotel and per diem.  The assistant will coordinate, support and organize activities including researching and updating press contacts, creating press lists, managing photography, creating tune ins, invites, the Lifetime PR monthly calendar, updating the press site with necessary materials and other PR collateral. Performs other administrative duties as assigned.
  • Media Monitoring and Distribution: Monitors daily media by conducting news searches by finding all news coverage, including major features, breaking news, casting news, highlights, roundup stories, reviews, recaps, etc. Forwards daily press clipping e-mails to publicists. Clips broadcast appearances, archives and distributes as needed to publicists. Maintains archives of all press, including ordering hard copies of newspapers and magazines. Distribute press releases internally and world-wide as needed.
  • Video Clips: Fulfills clip requests from various press, TV and online outlets for all shows. These clips are created for promotional use for electronic appearances and pitches. 
  • Written Communications: As needed, contributes to Written Communications department efforts, including original writing, creative brainstorming and more.
  • Social Community Management: Consistently check our Lifetime social brand and show platforms and reply to comments, messages from fans and escalate any key themes to the team. Live Tweet/Post when there is a propriety program that requires additional support. 
  • Social Scheduling: Help managers schedule content through our social media management Dash Hudson when necessary. 
  • Social Creative Production: Work with the social media creatives to brainstorm social assets, pull clips/scene lifts, edit content, create graphics, review for typos and continuity, etc. 
  • Social Reporting: Help gather insights through Dash Hudson for a summary across all priorities we can share to key stakeholders across the company to stay informed on social highlights 
  • Social trend forecasting: Stay informed about the latest social media trends, competitor trends, and algorithm changes and report to the team
  • Ad Sales Support: Help support requests from ad-sales to brainstorm and write up social ideas that can be sold to potential partners 
  • Social On-set Asks: Help brainstorm ideas to capture with talent on set, keep track of all assets delivered & make sure they get to the appropriate social media manager
On our team, you will have the opportunity to be submerged in the world of entertainment public relations and to receive vital hands-on experience of assisting in publicizing television shows and movies. You will develop beneficial skills in communication, work ethic, interpersonal and more. Additionally, you will assist in facilitating the success of PR efforts and you will have the opportunity to grow in a supportive environment with a collaborative team.

  • College degree
  • Minimum of 1+ years of administrative support experience in an agency (Public Relations, Talent, etc.) required.
  • Prior internships in the entertainment or public relations/communications field preferred.
  • Must have passion for and general understanding of entertainment industry.
  • Proficiency in Microsoft Office applications (Word, Excel, PowerPoint, Outlook) and Internet required.
  • Excellent verbal and written communications skills required.
  • Must possess excellent listening and interpersonal skills.
  • Must be a team player.
  • Must be able to work in extremely fast-paced environment, maintaining cheerful disposition in face of adversity.
  • Must be able to manage heavy workload and successfully see projects/tasks through to completion.
  • Must be detail-oriented and maintain confidentiality.
  • Must be able to work overtime, as required.
Hourly Pay Range: $24.56 - $30.33Annual Incentive Target: 5% 

Job Type Full Time 
Weekly Limit N/A
Shift Day
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