Job Details
Senior Manager Digital Experience
Senior Manager Digital Experience
Summary
As Senior Manager, Digital Experience – Digital Content Management at Madison Square Garden Entertainment, you will be responsible for leading the Digital Content team to drive digital discovery of the world’s greatest venues and stages.
Category
Digital Media
Live Event / On Location Services
Marketing / Advertising / Pr Services
Social Media
Location
Greater New York City Area
Time Period
Full Time
Posted Date
Jan 17, 2024
Start Date
N/A
End Date
N/A
Job Description
As Senior Manager, Digital Experience – Digital Content Management at Madison Square Garden Entertainment, you will be responsible for leading the Digital Content team to drive digital discovery of the world’s greatest venues and stages; this includes defining, building, managing, and scaling digital content programs across a suite of web, mobile and app platforms to optimize navigation & purchase paths, improve data content & information finding and increase overall SEO market share.
Working closely with our internal partners (e.g. Communications, Creative, Data & Analytics, Marketing, Media Production, Partnerships, Sales, etc.), you will develop and execute comprehensive digital content strategies, translating business objectives into digital platform enhancements, content initiatives and promotional activations. This includes curating high-quality content for websites & apps, implementing search engine best practices, crafting & enforcing content governance policies, collaborating with Product & UX teams to build designs and integrating content across various digital touchpoints.
Additionally, you will define digital KPIs, track business performance, leverage data (quantitative and qualitative) to maximize ROI and regularly share insights with executive teams. As a result, you will lead the strategic vision for advancing digital content to drive increased traffic, conversion and sales, along with improvements to customer satisfaction. The ideal candidate is highly collaborative, has a strategic mindset with ability to solve ambiguous problems and has a thirst for continuous improvement.
What will you do?
Working closely with our internal partners (e.g. Communications, Creative, Data & Analytics, Marketing, Media Production, Partnerships, Sales, etc.), you will develop and execute comprehensive digital content strategies, translating business objectives into digital platform enhancements, content initiatives and promotional activations. This includes curating high-quality content for websites & apps, implementing search engine best practices, crafting & enforcing content governance policies, collaborating with Product & UX teams to build designs and integrating content across various digital touchpoints.
Additionally, you will define digital KPIs, track business performance, leverage data (quantitative and qualitative) to maximize ROI and regularly share insights with executive teams. As a result, you will lead the strategic vision for advancing digital content to drive increased traffic, conversion and sales, along with improvements to customer satisfaction. The ideal candidate is highly collaborative, has a strategic mindset with ability to solve ambiguous problems and has a thirst for continuous improvement.
What will you do?
- Content Management – Lead and advise digital content team to create frictionless and seamless experience online; manage digital content calendar for execution of digital refreshes, seasonal activations, and promotional activities; provide guidance on digital content distribution, purchase path improvement and navigation enhancements, utilizing data & best practices to inform decision-making.
- Data Analytics & Insights – Partner with Data & Analytics to implement digital content analytics strategy to ensure effective data capture, business alignment and data quality; identify, define and benchmark digital KPIs; regularly monitor business health, analyze data to improve digital experience and share insights with executives and key stakeholders.
- Digital Experience Strategy – Develop, execute and optimize comprehensive digital strategy to grow digital revenue (ticketing, merchandise, etc.) and enhance online brand experience across suite of digital products through content programs; navigate complexities of growing digital business, including day-to-day content tactics, system & technical controls, resourcing and more.
- Game Day Coverage – Oversee game coverage planning for sports teams, including pregame, in-game, and post-game maintenance, article and video publishing activities as needed
- Marketing Promotions – Supervise execution of digital tactics to support promotional activation (e.g. QR codes, promo codes, gamification, push notifications, etc.)
- Product Roadmap – Partner with Product Management and Engineering teams to develop, launch and enhance features across sites & apps; optimize tooling workflows and advance technological capabilities to improve digital experience.
- Project Management – Maintain clear project plans and roadmaps, while partnering with internal stakeholders and keeping business priorities & user needs at the forefront; document project requirements, milestones and timelines; generate stakeholder buy-in and enhance workflow for departments feeding content to team; lead executive presentations with Madison Square Garden executive team.
- Search Engine Optimization (SEO) – Direct on-page, off-page and technical SEO programming to optimize data content, improve keyword rankings and drive sustainable traffic to websites from search engines, such as Google or Bing; educate Product Management, Design and Engineering teams on current trends and content methodologies.
What do you need to succeed?
- 7-9 years experience in Business, Marketing, or related field
- Passion for sports, music, entertainment and pop culture
- Deep understanding of the digital marketing landscape (e.g. SEO, social media, content marketing, email marketing, push notifications, CRM, etc.)
- Experience partnering with Product Management, Engineering or UX/UI Design teams
- Experience building or delivering against technical product roadmaps
- Experience supervising teams; 2 years of people management experience preferred
- Proficient with Content Management Systems (CMS); WordPress preferred
- Proficient with Search Engine Optimization (SEO) tools, including Bing Webmaster Tools, Google Business Profile Manager, Google Search Console, Semrush
- Proficient with Web Analytics tools; Google Analytics or Adobe Analytics preferred
- Customer-focused, analytical and process-oriented; comfortable making data-driven decisions, with thirst for continuous improvement
- Ability to work as part of a cross-functional team; self-starter who takes ownership over own work end-to-end; demonstrates initiative in a fast-paced environment
- Exceptional written and verbal communication skills
- Proficient in Microsoft Office Suite (Excel, Powerpoint, Word)
- Must be willing to occasionally work hours outside of a regular work day (will be worked out with Manager to keep weekly hours within range)
Pay Range: $96,000—$155,000 USD
Job Type
Full Time
Weekly Limit
N/A
Shift
Day
Attached Files
N/A