- Senior Manager, Player Content and Marketing

Job Details

Senior Manager, Player Content and Marketing


Senior Manager, Player Content and Marketing

• Expert Level


NFL: This position will oversee player content development, communications, and marketing efforts across social, digital, and broadcast channels, as well as on-site activations.

Category Digital Media  Marketing / Advertising / Pr Services  Social Media 
Location Greater New York City Area
Time Period Full Time
Posted Date May 23, 2023
Start Date N/A
End Date N/A

Job Description

This position will oversee player content development, communications, and marketing efforts across social, digital, and broadcast channels, as well as on-site activations. 


Manage Football Operations/Player Operations Content Strategy through a comprehensive digital universe, with focus on communications/media strategies and player storytelling initiatives.

Marketing Strategies:
  • Drive player storytelling and media strategy through NFL O&O platforms and partner assets (NFL Films, NFL Network, NFL Social, etc.)
  • Devise and implement social/digital campaigns designed to communicate key messaging and advocacy priorities 
  • Manage analytics reporting process and provide insights, recommendations, and track against KPIs
  • Lead overall NFL Way to Play initiative and award series 
  • Coordinate content development, digital communication and promotion, and communication with partners/clubs 
  • Manage four in-season Way to Play Awards (NFL, domestic high school, Canada, FLAG)
  • Oversee partner integration (e.g., Gatorade) and international integration (e.g., UK Academy)
  • Oversee the NFL Players Podcast series (concept development, budget management, production, and promotion) 
  • Football Operations Content Capture – work across the department to coordinate conceptualization, project management, execution and delivery of content
  • Work closely with both internal and external media partners for potential coverage and promotion of player storytelling and original player content
  • Manage third party relationships, including Hudl, Sailthru, Ascending Athletes and OLP
  • Assist in development of resources for current players and Legends, including Legends Business Network and Player Engagement programs
  • Assist with outbound communications to players, clubs, coaches, etc. (e.g., Legends Community Newsletter)
  • Manage programming and promotions that support athletes (focus on youth and high school) on-field development
Required Education and Experience:
  • Bachelor’s Degree in marketing and communications preferred
  • Minimum 7 years relevant experience
  • Minimum 3 years of management experience
  • Proficiency in all Microsoft applications 
Other Key Attributes / Characteristics:
  • Strong skills in grammar, punctuation and syntax is required
  • Ability to multi-task and prioritize effectively
  • Demonstrate strong communication skills both verbally and written
  • Effective interpersonal skills that enable one to communicate and work across the organization 
  • Detail oriented
  • Ability to effectively manage a team of direct reports
Supervisory Responsibility:
Manager, Player Marketing and Content will report into this role
Limited travel to calendar events and special projects (25% of time)

Expected Hours of Work:
  • 40 hours per week with additional hours as needed (late nights, weekends) leading up to and during major calendar events
  • The NFL maintains a Flexible Workplace Policy that provides members of our workforce with opportunities to periodically work from a location of their choice, while maintaining a priority on in-person work at an NFL office, which enables us to more effectively collaborate, connect and build a workplace culture that will drive our continued success.
Pay Range
$105,000 - $115,000

Job Type Full Time 
Weekly Limit N/A
Shift Day
Attached Files