NFL: This position will oversee player content development, communications, and marketing efforts across social, digital, and broadcast channels, as well as on-site activations.
This position will oversee player content development, communications, and marketing efforts across social, digital, and broadcast channels, as well as on-site activations.
Responsibilities:
Manage Football Operations/Player Operations Content Strategy through a comprehensive digital universe, with focus on communications/media strategies and player storytelling initiatives.
Marketing Strategies:
- Drive player storytelling and media strategy through NFL O&O platforms and partner assets (NFL Films, NFL Network, NFL Social, etc.)
- Devise and implement social/digital campaigns designed to communicate key messaging and advocacy priorities
- Manage analytics reporting process and provide insights, recommendations, and track against KPIs
- Lead overall NFL Way to Play initiative and award series
- Coordinate content development, digital communication and promotion, and communication with partners/clubs
- Manage four in-season Way to Play Awards (NFL, domestic high school, Canada, FLAG)
- Oversee partner integration (e.g., Gatorade) and international integration (e.g., UK Academy)
- Oversee the NFL Players Podcast series (concept development, budget management, production, and promotion)
- Football Operations Content Capture – work across the department to coordinate conceptualization, project management, execution and delivery of content
- Work closely with both internal and external media partners for potential coverage and promotion of player storytelling and original player content
- Manage third party relationships, including Hudl, Sailthru, Ascending Athletes and OLP
- Assist in development of resources for current players and Legends, including Legends Business Network and Player Engagement programs
- Assist with outbound communications to players, clubs, coaches, etc. (e.g., Legends Community Newsletter)
- Manage programming and promotions that support athletes (focus on youth and high school) on-field development
Required Education and Experience:
- Bachelor’s Degree in marketing and communications preferred
- Minimum 7 years relevant experience
- Minimum 3 years of management experience
- Proficiency in all Microsoft applications
Other Key Attributes / Characteristics:
- Strong skills in grammar, punctuation and syntax is required
- Ability to multi-task and prioritize effectively
- Demonstrate strong communication skills both verbally and written
- Effective interpersonal skills that enable one to communicate and work across the organization
- Detail oriented
- Ability to effectively manage a team of direct reports
Supervisory Responsibility:
Manager, Player Marketing and Content will report into this role
Travel:
Limited travel to calendar events and special projects (25% of time)
Expected Hours of Work:
- 40 hours per week with additional hours as needed (late nights, weekends) leading up to and during major calendar events
- The NFL maintains a Flexible Workplace Policy that provides members of our workforce with opportunities to periodically work from a location of their choice, while maintaining a priority on in-person work at an NFL office, which enables us to more effectively collaborate, connect and build a workplace culture that will drive our continued success.
Pay Range
$105,000 - $115,000