Job Details
Social Media Manager, A&E
Summary
The A&E Social Media Manager, reporting into the Social Media Director, is a lover of all things Television and Entertainment. A fan of A&E, this person is responsible for ensuring a cohesive social strategy across all brand campaigns with brand consistency, innovation, and community engagement at the forefront of all we do.
Category
Social Media
Location
Greater New York City Area
Time Period
Full Time
Posted Date
Jan 31, 2022
Start Date
N/A
End Date
N/A
Job Description
It is imperative that the A&E Social Media Manager understands social media platforms and comes with a general understanding of Photoshop and light video editing. This individual should also understand social metrics while staying current on changes to the social media landscape, industry platform updates and new techniques in consumer-facing social media strategies. Up to date on current events and editorial trends is a plus. The A&E Social Media Manager should also be comfortable working with on-screen talent and covering network events.
MORE ABOUT WHAT YOU'LL DO:
Community Management & Social Strategy
MORE ABOUT WHAT YOU'LL DO:
Community Management & Social Strategy
- Ideate, conceptualize, execute, and evaluate social media strategies across all shows and brand campaigns inclusive of organic social, influencer activations, community engagement and/or sweepstakes
- Collaborate with press counterparts to promote all upcoming premieres and sustaining programs through social shares of priority media hits
- Collaborate with the paid media and YouTube teams to launch and sustain amplification plans
- Develop social production requests for show talent
- Oversee social media content calendars across all platforms ensuring brand consistency and accuracy
- Live posting content strategy during premiere episodes, including nightly and/or weekend coverage of A&E’s Programming when necessary
- Work with moderation team to update and maintain response guide/FAQ documents for community management
Creative
- Conceptualize & pitch strategic creative tactics for brand/show campaigns
- Light creative work in Photoshop to edit social templates used on social platforms, and video editing for social livestreams or show footage
Research
- Analyze competitive landscape for social media and make suggestions for new vendors and platforms
- Measure success of creative assets and posts to ensure maximum visibility and engagement
YOUR STORY:
- Bachelor’s Degree in Communications, Marketing, Journalism, Digital Media, or a related field
- 4-7 years of Social Media experience in television or entertainment
- Proficient with social media scheduling and analytics platforms including SproutSocial, ListenFirst and TalkWalker
- Stellar copy writing and editing abilities
- Proficient in Photoshop, video editing software
- Extremely organized, with an eye for detail
Job Type
Full Time
Weekly Limit
40
Shift
Day
Attached Files
N/A