Job Details

Social Media Specialist en Español

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Social Media Specialist en Español

• Emerging Level

Summary

The Social Media Specialist will support the marketing and programming teams in order to grow social media presence for The Weather Channel's new Spanish language FAST channel across all social media platforms.

Category Social Media 
Location Greater Atlanta Area
Time Period Full Time
Posted Date Mar 11, 2022
Start Date N/A
End Date N/A

Job Description

I.    Position Summary

The Social Media Specialist will support the marketing and programming teams in order to grow social media presence for The Weather Channel's new Spanish language FAST channel across all social media platforms.  They will seek innovative ways to leverage The Weather Channel’s brands and meteorologists to increase engagement with fans and support various company initiatives 

II.    Essential Duties and Responsibilities
  • Create, promote and maintain social presence for current and upcoming corporate initiatives, including promotion of The Weather Channel’s Spanish language FAST channel, company branding efforts, severe weather coverage and more.
  • Post daily content to TWC’s Spanish language social platforms
  • Identify key moments in programming and use them to create social videos and graphics
  • Understand what is or will be trending and create content plans around them
  • Analyze and interpret data from multiple sources to strengthen social media efforts
  • Maintain TWC brand standards across all products and marketing efforts
  • Manage creative assets to be used across social channels
III.   Education, Experience, Certification Requirements
  • College graduate, Bachelor's degree in Marketing or Communications preferred
  • 2 years experience in social media and/or marketing related role
  • Fluent in Spanish, including demonstrated proficiency in written Spanish
  • Fundamental understanding of effective creative
  • Up to date on social media best practices and trends
IV. Knowledge, Skills and Abilities
  • Exceptional customer facing social writing and communication skills
  • Effective time management skills, ability to prioritize and meet deadlines
  • Understanding of brand standards and social media marketing best practices 
  • Strong analytical skills
  • Highly collaborative; ability to work well on a team across various business functions
  • A strong work ethic and highly motivated
  • Ability to work in a breaking news and deadline driven environment
  • Proactive, results driven
  • Understanding of Hispanic US culture and awareness of cultural differences within Latin America
  • Strong written skills
  • Familiarity with the Adobe Creative Suite and other video and photo editing software to create social content
  • Ability to work extended hours when needed, particularly during severe weather events

Job Type Full Time 
Weekly Limit N/A
Shift Day
Attached Files
N/A