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VICE PRESIDENT, MARKETING & COMMUNICATIONS

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VICE PRESIDENT, MARKETING & COMMUNICATIONS

• Expert Level
Skills: Marketing / Advertising / Pr Services Project Management Budgeting Sales Business Strategy & Development

Summary

The Vice President, Global Marketing is responsible for overseeing the planning and execution of all marketing, promotion, and publicity/communications supporting FOX Entertainment Global content sales priorities.

Category Marketing / Advertising / Pr Services  Sales 
Location Greater Los Angeles Area
Time Period Full Time
Posted Date Mar 01, 2024
Start Date N/A
End Date N/A

Job Description

The Vice President, Global Marketing is responsible for overseeing the planning and execution of all marketing, promotion, and publicity/communications supporting FOX Entertainment Global content sales priorities.  

A SNAPSHOT OF YOUR RESPONSIBILITIES
  • Collaborate with Head of Marketing & Comms to develop strategic sales marketing and communications initiatives
  • Develop all sales marketing materials for new launches and current programming to support sales team goals including trailers, promos, decks, catalogues, website, and digital/emails blasts
  • Analyze and communicate key ratings and trends information for priority content to the FEG team
  • Align with FOX Entertainment network and studios to best position available content for sales marketing initiatives
  • Oversee review and approvals of marketing campaigns (print, on-air and on-line) created by Fox licensees to ensure compliance with guidelines and program branding
  • Attend sales meetings as required, Organize/Attend weekly departmental meetings
  • Manage planning, execution for sales focused markets and conferences and liaise with internal FOX stakeholders on industry events where appropriate– MIPCOM, MIPTV, SeriesMania, NATPE, London Screening, LA Screenings, etc.
  • Manage the team of Marketing & Communications Sr. Manager and Coordinator and work closely with Marketing Creative Team and MVE Marketing VP.
  • Manage premium/merchandise process for client gifting
  • Lead media planning, creative development, and analysis for annual ad campaigns
  • Develop relationships with trade publications and sales market/conference contacts
  • Collaborate and align with internal FEG teams (sales and strategy/ops) to strategize marketing initiatives
  • Oversee annual market and advertising budget
  • Oversee and collaborate on creative development for MarVista marketing assets with MVE marketing team
  • Oversee day to day operations of website
  • Oversee social media posting strategy and schedule
  • Collaborate with FE Corporate Comms on FEG communications strategies and tactics including market slate support, executive speaking/announcements, deal announcements, and other press opportunities
  • Work with FE Talent/Publicity team to organize custom content for key priorities
  • Lead awards submissions for appropriate 
  • Lead awards opportunities, entries, nominations, and ceremonies including collating material and managing submissions
WHAT YOU WILL NEED
  • 12+ years of experience in entertainment marketing and/or communications
  • Ability to maintain confidential information
  • Bachelor’s degree in related field
  • Execute additional tasks upon request by sales and marketing or other executives
  • Previous leadership experience and managing a team
  • Proficient in Microsoft Word suite of programs including Powerpoint
  • International Travel where appropriate and ability to work events over weekends
  • Proven success in building and maintaining internal and external relationships
COMPETENCIES
  • Entrepreneurship: Resilient and forward thinking when faced with changing priorities and unforeseen challenges. Proactively utilizes appropriate sources of information to seek solutions in making decisions and/or taking action in alignment with organizational goals & initiatives.
  • Collaboration: Collaborates respectfully and willingly as a team player to achieve goals. Listens effectively and considers alternate points of views and unique challenges of others. Embraces and demonstrates the organization's commitment to a workplace that values civility and inclusion. 
  • Truthfulness: Honors commitments, accepts responsibility for the results of their actions (both successes and mistakes) and learns from them. Effectively provides and receives constructive feedback to resolve issues. Is honest, speaks up when they foresee a problem and/or need help.
  • Professionalism: Accountable for their words and actions. Actively listens to colleagues and assumes the most respectful interpretation. Acts consistently and ethically in doing their work. Knows when information is appropriate to share. Is respectful to internal and external parties; is aware that they represent the company at all times.
  • Gratitude & Passion: Demonstrates gratitude and humility; expresses appreciation for opportunities to learn, improve, make an impact, and develop professionally. Asks thought provoking questions that generate creativity & innovation in alignment with organizational goals & initiatives. Demonstrates enthusiasm and knowledge of company goals. Brings forth ideas and creative solutions that spark curiosity and contributions to the team’s goals and initiatives.
Pursuant to state and local pay disclosure requirements, the pay range for this role, with final offer amount dependent on education, skills, experience, and location is: $140,000.00-196,000.00 annually for California. 

Job Type Full Time 
Weekly Limit N/A
Shift Day
Attached Files
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