Job Details
VP, Marketing
VP, Marketing
Summary
You will work closely with various internal departments (Artist Development, Creative, Streaming, + more), along with artists, managers, and external partners to create, strategize, and maximize opportunities in the marketplace for the entire Warner Music Nashville roster.
Category
Digital Media
Marketing / Advertising / Pr Services
Project Manager
Location
Greater Nashville Area
Time Period
Full Time
Posted Date
Jan 19, 2024
Start Date
N/A
End Date
N/A
Job Description
You will work closely with various internal departments (Artist Development, Creative, Streaming, + more), along with artists, managers, and external partners to create, strategize, and maximize opportunities in the marketplace for the entire Warner Music Nashville roster. You will work with an energetic, fast-paced team of people committed to driving awareness and engagement for our artists and their music.
Your role:
A strategic leader who understands marketing with high attention to metrics and commercial return. A leader who embraces music as a movement rather than merchandise. Cognizance of new realities within the music industry, but even more importantly, the world at large. A Genre-agnostic game-changer in growing audience, and converting audience to engaged fans. Creative boundary pusher.
Here you’ll get to:
Your role:
A strategic leader who understands marketing with high attention to metrics and commercial return. A leader who embraces music as a movement rather than merchandise. Cognizance of new realities within the music industry, but even more importantly, the world at large. A Genre-agnostic game-changer in growing audience, and converting audience to engaged fans. Creative boundary pusher.
Here you’ll get to:
- Artist and Project Marketing: develop marketing tactics/plans/concepts to create awareness and drive affinity, consumption and engagement for all WMN artists
- Acquisition Marketing: Work with team of Artist Development staff and digital team to maximize e-mail / social media / web-based and traditional marketing. Also advise on commerce & content roadmaps across social platforms
- Consumer Engagement:
- Data Insights: Leverage first party data insights to make recommendations for targeting and ad campaigns
- Events & Experiences: Help in development of industry and label events
- Create “first of it’s kind” initiatives to move audience into engaged fandom.
- Work directly with artists to expand the reach of their vision and stories
- Collaborate with different marketers across the global WMG label network
- Develop and support digital marketing strategies
- Execute marketing campaigns.
- Define & measure effectiveness of campaigns with clear OKRs (Objectives / Key Results)
- Assist in developing e-commerce marketing strategies
- Plan & market events in support of our artists and company
About you:
- Strong organization skills, Excellent communicator, and dedicated professional
- Goal Oriented - set both short- and long-term goals for staff, motivating them towards high performance.
- Exhibit Strong Leadership and Problem-solving Skills to drive and motivate team members and major projects or initiatives across multiple departments
- Establish and maintain excellent relationships with artis teams and decision-makers, continuously communicating priorities and exploring new opportunities to drive new revenue.
- Sound and practical business judgment
We’d love it if you also had:
- Successfully worked in a Vice President role in the consumer marketing space for 5+ years, with experience in digital marketing
- 5+ years of management experience in digital marketing, direct marketing or e-commerce, client and/or agency experience preferred
- Experience mentoring and managing staff at various levels
Job Type
Full Time
Weekly Limit
N/A
Shift
Day
Attached Files
N/A